We keep having to banging this drum to get traditional Marketers to embrace the power of online. I’m happy to
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Don't Forget Your Website
Lately, I find myself thinking more and more about what Bryan Eisenberg (co-founder of Future Now Inc., Blogger over at
Continue readingThe Long And The Short Of The Long Tail
I’ve said it before and I’ll say it again: "ain’t nothing like having something think and chunky to read over
Continue readingSo, Who, Exactly Is Buying Stuff Online?
That used to be the common mantra when attending online marketing conferences. The questions surrounding the demographics of online shoppers,
Continue readingShop.org Online Marketing Workshop – Web 2.0 University Curriculum
There was some very positive feedback from the two-hour session I ran today at the Shop.org Online Marketing Workshop in
Continue readingShould Your Marketing Stink?
Today, at the eMetrics conference in Toronto, Bryan Eisenberg (co-author of Call To Action, Waiting For Your Cat To Bark?
Continue readingHow The e-commerce Grinch Stole Christmas – A Holiday Season Marketing Disaster
Imagine the advertising spend for Boxing Day. Imagine how much money is spent on everything from creative and mechanicals to
Continue readingeBay Embraces Social Shopping – Get Ready For Social Shopping
While I’m doing my best to shy away from news items that are being covered in the general mass media
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Never another podcast episode or article 