I had an interesting conversation the other week with a senior marketing professional of a major corporation that represents many
Continue readingTag: business model
How Much Does It Cost?
Let’s talk about money. The marketing agency business is a strange bird. Brands are strange birds too. It’s a complex
Continue readingThe New Convergence
This is not about media convergence. It’s about something bigger. Things change. Things change so fast that sometimes, it’s hard
Continue readingPay Closer Attention To YouTube
It’s not just about the views anymore. There are two strikingly new(ish) things happening on YouTube that could very well
Continue readingIs Google Breeding An Army Of "Glassholes"?
The Post PC world will not be kind to advertising as we have known it. There are two trains of
Continue readingA Brand Of People
It’s strange how much of a brand’s foundation is laid by the people who represent it. It could be a
Continue readingThe Value Of Brands In Social Media
What if we started with business… how would we do? How badly do people want to be connected with brands?
Continue readingCreative Entrepreneurship… Kickstarter Style
Is Kickstarter still the most exciting thing happening in the digital media channels these days? In June 2012, I penned
Continue readingThe iPad Should Be Free
Have you ever heard of the "razor and blades business model?" The concept is pretty simple: give people the razor
Continue readingThe Gift Of Facebook
Let me be clear: I am still bullish on Facebook. I am not bullish on advertising as Facebook’s main revenue
Continue readingQuirky Turns Us All Into Sharks And Dragons
Have you ever seen the TV show Shark Tank or Dragon’s Den? Being an entrepreneur is hotter than ever. Individuals
Continue readingThe Misery Of Monetization
Do you know which brands struggle with monetization? It’s not a trick question and the answer is pretty obvious: any
Continue readingThe Mailbox Re-Invented And Brought To You By Amazon
"Neither snow, nor rain, nor heat, nor gloom of night stays these courageous couriers from the swift completion of their
Continue readingPop Goes The Social Media Bubble
Is there a social media bubble? Did it pop just like the dot-com bubble back in 2000? In a word:
Continue readingIs Your Business All About the Product? Or the People?
There is a major shift in business focus that is under way. Digital media has forced businesses to change. Dramatically.
Continue readingMarketing Talent
There is a shortage of talent in the marketing pool. Yes, the industry is filled with smart and talented people
Continue readingThe Social Contract Of Social Media
Once we get enough people liking, friending, following and plus-ing us, we can start pushing product. No matter where you
Continue readingFacebook Should Not Be Treated like Other Media
What is Facebook? It seems like an easy enough question to answer, doesn’t it? If you ask the co-founder, chairman
Continue readingThe Old (Evolving) Rules
Are rules set and permanent? That’s obviously not the case – especially when it comes to social media. I’ve recently
Continue readingThe Billion Dollar Questions
We’re all experts. We’re all experts… until Facebook buys Instagram for one billion dollars. At that point, we all have
Continue readingThe Start-Up Of You
Welcome to Generation Flux. The January 2012 cover story of Fast Company magazine was all about Generation Flux. You’ve head
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