When times are tough, what makes more sense: to market to those who are interested in what you’re selling or
Continue readingTag: brand
Getting Called Out
It’s easy to sit behind a keyboard and call out both individuals and brands. There’s an argument for it and
Continue readingThere's Nothing Like Pressing The Flesh
One of the real ways to get ahead in these online channels is to take things offline. To meet people
Continue readingDigital Marketing Is The Clear Winner
That’s not a statement, but rather fact if you believe the just-released, 2009 Media Survey Results & Analysis. According to
Continue readingFrom Degrees To Pixels
It’s hard for many to embrace, but it’s a reality. Changes in business today are becoming more and more dramatic
Continue readingAn Expert With No Experience
What constitutes an expert? One of the major conversations that still takes place online revolves around the question, "who is
Continue readingOn Being Rude
Customer service calls will always escalate when the individual who is representing the brand attempts to either control the conversation
Continue readingMaybe It Is Time For Marketing To Move Away From "The Big Idea"
Everything we do in Marketing, Advertising and Communications comes out of "The Big Idea." It’s what drives the marketing strategy,
Continue readingPushing Past The Marketing Noise
When was the last time you walked down the strip in Las Vegas? Can you remember which ads you saw?
Continue readingGoogle Offers Up New Ways To Search (And Why You Should Care)
When a company reaches the size and depth of Google, it can sometimes be overwhelming to stay in the loop
Continue readingMedia Hacks #14 Is Now Live And Ready For Your Ears
This will be my last time mentioning that the Six Pixels of Separation and Media Hacks audio Podcast will no
Continue readingBigger Than Your Own Head
It’s worth noting that just because everyone can publish anything to the world, it doesn’t necessarily mean that anyone is
Continue readingHow Big Business Is On Twitter Without Being "On Twitter"
In the past couple of weeks there has been multiple instances where well-known brands have confided in me that they
Continue readingForget The Search Engine. Bring On The Referral Engine
Not a day goes by that someone, somewhere is not Blogging, Tweeting or commenting by the water-cooler about what the
Continue readingAugmented Reality – A Marketer's Primer
If you’re looking to stay slightly ahead of the Digital Marketing curve and wondering if virtual worlds like Second Life
Continue readingThe Good Client
One of the hardest things to do is to choose a Digital Marketing agency. Here’s why: In the traditional advertising
Continue readingThe Ultimate Question For Digital Marketers
Here’s the thing about Digital Marketing, New Media and Social Media: if you’re only in it for yourself, not much
Continue readingOn Being Findable
If someone can’t find you off of a simple search engine query, all is lost. It doesn’t matter if you’re
Continue readingMarketing The Unmarketable
When really thinking about the many new tools and platforms that are available for Marketers to connect to consumers, we
Continue readingGiving Something A Fighting Chance
Blogging is dead. Twitter is dead. MySpace is dead. Podcasting is dead. Dead is dead. Let’s trot out the "fill-in-the-blank
Continue readingOn Twitter And Conversion
If you use Twitter solely for personal use, this Blog post is not for you. If you use Twitter for
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Never another podcast episode or article 