If only 16% of all brand tweets on Twitter are conversational, would you say that brands are totally screwing it
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How To Beat The Competition
Personally, I’ve never been afraid of competition. Oscar Wilde once simply stated, "be you because others are already taken." Seth
Continue readingWhen Not Responding Online Is The Right Response
The common online rhetoric is to respond to everything that is being said about your brand. That could be a
Continue readingThe Real-Time Web Is A Big Problem For The Web
As we move closer and closer to the real-time Web, we are already encountering instances where the Web – as
Continue readingAn Open (And Closed) Case For Business In A Digital World
Can a business culture be both open and closed? WikiLeaks scared everybody last week. How is it possible that one
Continue readingI'm A Creep
What is it about the human condition that makes us interested in the personal and public business of one another?
Continue reading500 Million
Today was a big day. Not just for Facebook, but for Digital Marketing and Social Media. When 500 million people
Continue readingThe Value Of Influence
Who is an influencer? What value does an influencer have on your business? How does one become an influencer? The
Continue reading15 Ways To Have A Better Meeting
Let’s face it, we’re getting worse and worse about being civil to one another and business meetings are a prime
Continue readingTelevision At The Crossroads
Did you hear? The future of television is… wait for it… 3D! While everybody is busy running over to their
Continue readingIt Is What It Is And It Does What It Does
Social Media (or any other form of Marketing and Communications) won’t save a bad product, brand or service. This may
Continue readingFirst Things First
Strategy before tactics. "What are we doing on Blogs, Facebook and YouTube?" is the wrong question to ask (so don’t
Continue readingWorking Towards A Better Creative Brief In A Connected World
No one is going to argue that an agency is only as good as the last piece of creative work
Continue readingSocial Media Fairies And Pixie Dust
Hands up if you like big oil? Anyone… anyone… Bueller… Bueller…? Was it the explosion of an oil rig that
Continue readingYour Social Media Policy May Not Save You
Companies continue to struggle with Social Media – especially when it comes to rules, policies and guidelines. There are three
Continue readingBroadcasting Works (Even In Social Media)
It’s the oldest argument in the Marketing and Advertising world: does advertising work? The answer is, obviously, yes. If it
Continue readingYou Have To Have Thin Skin
You know the saying, "you have to have thick skin," don’t you? Is that true? Must we all have thick
Continue readingMoney For Nothing And Your Clicks For Free
Do real people really want to have a relationship with a brand? Here are some of the many questions that
Continue readingThe Almighty Endgame Of Marketing
We can talk community. We can talk loyalty. We can talk brand value. We can talk 30-second spots. We can
Continue readingMarketing In Twenty Minutes (Or Less)
Let’s face it, when it comes to getting things done, most people want to do it either quick or easy
Continue readingMake Them Feel
People have a need… a want… to feel something. It’s incumbent on Marketing to make people feel something because if
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