Welcome to episode #99 of Six Pixels Of Separation – The Twist Image Podcast. My conversation with Brett Hurt from Bazaarvoice could well provide some of the most fascinating insights into Consumers, and how they buy online that I have ever heard. We recorded the conversation at the Shop.org Online Marketing Workshop in Phoenix, Arizona this week. My guess is you will have more than a handful of moments where you will have to rewind the Podcast to digest the information and stats that Brett provides. There’s also some overly-flattering feedback from Jeanine Arnopoulos over at Pastor Paul’s Mission, and Jay Berkowitz from Ten Golden Rules offers up some really cool (and free) online tools to make you a more effective Marketer. Enjoy the conversation…
Here it is: Six Pixels Of Separation – The Twist Image Podcast – Episode #99 – Host: Mitch Joel.
- Running time: 50:15.
- Audio comment line – please send in a comment and add your voice to the audio community: +1 206-666-6056.
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- Check out my other Podcast, Foreword Thinking – The Business And Motivational Book Review Podcast – sponsored by HarperCollins Canada.
- Foreword Thinking – Episode #9 featuring Beth Lisick.
- Beth’s new book is: Helping Me Help Myself – One Skeptic, 10 Self-Help Gurus, and a Year on the Brink of the Comfort Zone.
- WebCom Montreal – May 14th, 2008.
- CMA – Canadian Marketing Association – Digital Marketing Conference.
- Avinash Kaushik – Web Analytics – An Hour A Day – Occam’s Razor – Google.
- InfoPresse – Web Analytics Day – April 16th.
- Montreal Geek Dinner with special guest Avinash Kaushik – April 15th.
- CMA – Canadian Marketing Association – National Convention and Trade Show – May 12th – 14th.
- Seth Godin.
- Dan Ariely – Predictably Irrational.
- W. Mitchell.
- Penelope Trunk – Brazen Careerist.
- Shop.org – Online Marketing Workshop – April 7th – 9th – Scottsdale, Arizona.
- ACA – Association of Canadian Advertisers – Continuing The Conversation.
- Joseph Jaffe – Jaffe Juice – Life After The 30-Second Spot – Join The Conversation.
- Audio Comment – Jeanine Arnopoulos – Pastor Paul’s Mission.
- Hearts Of Fire Podcast.
- David Weinberger – Joho The Blog – The Cluetrain Manifesto – Everything Is Miscellaneous.
- Audio Comment – Jay Berkowitz – Ten Golden Rules.
- SEO Quake.
- In Conversation with Brett Hurt – Founder and CEO – Bazaarvoice and former Founder of Coremetrics.
- Six Points of Separation – Six Things You May Not Know About e-commerce:
- 1. Seven trillion dollars.
- 2. $204 billion in 2008.
- 3. Bad reviews help.
- 4. High/good reviews.
- 5. 85%.
- 6. Trust your consumers.
Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056.
Download the Podcast here: Six Pixels Of Separation – The Twist Image Podcast – Episode #99 – Host: Mitch Joel.
Turns our Brad is a good communicator:
And not too many pixels away from your cast here.
More than two years after this happened, I just got around to listening to this because I read Six Pixels and this is mentioned in the book… specifically that negative reviews convert better than good ones… that’s MIND BLOWING and completely opposite of what a marketer would think… it’s at the 36 min mark. wild.
I wonder if this is still true? Especially after reading in eMarketer today that people are spending more time reading them. Unfortunately, this doesn’t article doesn’t say if people trust them more or less than 3 years ago, which would have been nice seeing as there have been a few dust ups over fraudulent reviews in recent time.
According to Bazaarvoice, it does still stand true.
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