SPOS #89 – Do You Really Think Bloggers Own The Brand?

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Welcome to episode #89 of Six Pixels Of Separation – The Twist Image Podcast. I got some good ranting going on here about whether or not Bloggers (and other Social Media types) really do own the brand? I think we should be celebrated and embraced by corporations, but I worry when Consumers start trying to sell stuff related to the brand and how the companies are reacting. It’s all live and off the top of my brain from a CarCast. I also dish a little on Apple, the MacBook Air and include my thoughts on Microsoft and their move at Yahoo! Oh, we also talk about must-have Marketing books. Enjoy this conversation…

Here it is: Six Pixels Of Separation – The Twist Image Podcast – Episode #89 – Host: Mitch Joel.

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Download the Podcast here: Six Pixels Of Separation – The Twist Image Podcast – Episode #89 – Host: Mitch Joel.

2 comments

  1. Hey Mitch, I was listening to you after the show, I almost thought there was something wrong with my iPod when I heard you after the end credits song. You’re always experimenting in this space, I love it.

  2. Hey Mitch,
    I appreciate your comments surrounding protecting your brand online.
    Brand hijacks can been seen as a great compliment and another means to spread the word about your product(such as the Ipod tiny machine video:


    But, as you pointed out.. as soon as a person strats to make money as a direct result of your brand, that is where you have to draw the line.
    (Case and point : http://www.widelec.org/podroby,id,1730.html)

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