Welcome to episode #89 of Six Pixels Of Separation – The Twist Image Podcast. I got some good ranting going on here about whether or not Bloggers (and other Social Media types) really do own the brand? I think we should be celebrated and embraced by corporations, but I worry when Consumers start trying to sell stuff related to the brand and how the companies are reacting. It’s all live and off the top of my brain from a CarCast. I also dish a little on Apple, the MacBook Air and include my thoughts on Microsoft and their move at Yahoo! Oh, we also talk about must-have Marketing books. Enjoy this conversation…
Here it is: Six Pixels Of Separation – The Twist Image Podcast – Episode #89 – Host: Mitch Joel.
- Running time: 40:31.
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- Check out my other Podcast, Foreword Thinking – The Business And Motivational Book Review Podcast – sponsored by HarperCollins Canada.
- Foreword Thinking – episode #8 is now live and features Deepak Chopra – author of the book, Buddha – A Story of Enlightenment.
- Power Within Halifax – February 26th, 2007 featuring:
- Anthony Robbins.
- Mike Lipkin.
- Loretta LaRoche
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- Microsoft and Yahoo! – I don’t think they are going after Google… but that’s just me.
- What’s on your bookshelf?
- Join The Conversation – Joseph Jaffe.
- Public Speaking For Success – Dale Carnegie.
- The Secret Language of Business – Kevin Hogan.
- The Black Swan – Nassim Nicholas Taleb.
- PodCamp Toronto – February 23rd – 24th – Ryerson University.
- CarCast – Who Owns The Brand? Do you really think Bloggers do?
- Audio Comment – Derrick Kwa – Sui Generis.
- Six Points of Separation – Six Marketing Books You Should Own:
- 1. The Cluetrain Manifesto – The End of Business as Usual by Christopher Locke – Rick Levine – Doc Searls and David Weinberger.
- 2. Life After the 30-Second Spot – Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising by Joseph Jaffe.
- 3. Purple Cow – Transform Your Business by Being Remarkable by Seth Godin.
- 4. Re-imagine – Business Excellence in a Disruptive Age by Tom Peters.
- 5. Waiting For Your Cat to Bark? – Persuading Customers When They Ignore Marketing by Bryan Eisenberg and Jeffrey Eisenberg.
- 6. Presentation Zen – Garr Reynolds.
- Six Pounds of Sound – C.C. Chapman – The Advance Guard, Managing The Gray – Accident Hash.
- Bubble – ‘Deadender’.
Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056.
Download the Podcast here: Six Pixels Of Separation – The Twist Image Podcast – Episode #89 – Host: Mitch Joel.
Hey Mitch, I was listening to you after the show, I almost thought there was something wrong with my iPod when I heard you after the end credits song. You’re always experimenting in this space, I love it.
Hey Mitch,
I appreciate your comments surrounding protecting your brand online.
Brand hijacks can been seen as a great compliment and another means to spread the word about your product(such as the Ipod tiny machine video:
But, as you pointed out.. as soon as a person strats to make money as a direct result of your brand, that is where you have to draw the line.
(Case and point : http://www.widelec.org/podroby,id,1730.html)