SPOS #89 – Do You Really Think Bloggers Own The Brand?

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Welcome to episode #89 of Six Pixels Of Separation – The Twist Image Podcast. I got some good ranting going on here about whether or not Bloggers (and other Social Media types) really do own the brand? I think we should be celebrated and embraced by corporations, but I worry when Consumers start trying to sell stuff related to the brand and how the companies are reacting. It’s all live and off the top of my brain from a CarCast. I also dish a little on Apple, the MacBook Air and include my thoughts on Microsoft and their move at Yahoo! Oh, we also talk about must-have Marketing books. Enjoy this conversation…

Here it is: Six Pixels Of Separation – The Twist Image Podcast – Episode #89 – Host: Mitch Joel.

Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056.

Download the Podcast here: Six Pixels Of Separation – The Twist Image Podcast – Episode #89 – Host: Mitch Joel.


  1. Hey Mitch, I was listening to you after the show, I almost thought there was something wrong with my iPod when I heard you after the end credits song. You’re always experimenting in this space, I love it.

  2. Hey Mitch,
    I appreciate your comments surrounding protecting your brand online.
    Brand hijacks can been seen as a great compliment and another means to spread the word about your product(such as the Ipod tiny machine video:

    But, as you pointed out.. as soon as a person strats to make money as a direct result of your brand, that is where you have to draw the line.
    (Case and point : http://www.widelec.org/podroby,id,1730.html)

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