Categories: Podcast

SPOS #560 – The Infinite Dial With Tom Webster

Welcome to episode #560 of Six Pixels Of Separation – The Mirum Podcast.

Here it is: Six Pixels Of Separation – The Mirum Podcast – Episode #560 – Host: Mitch Joel. Beyond the fact that I enjoy the vast amount of time that I get to personally spend with Tom Webster, he also happens to be one of the smartest (and most sarcastic) brains that I know (and love). He has spent well over two decades telling stories with numbers about consumer behaviour and media as the VP of Strategy at Edison Research (the company that provides all of the exit polling data for the networks during the U.S. elections and primaries). At Edison, he’s also one of leads behind their long-standing, The Infinite Dial report, which is the longest-running research series examining consumer usage of digital and traditional media in America. Their 2017 report had some massive shifts, that make for a fascinating chat about the current state of media and future opportunities. With that, Tom is also the co-author of The Mobile Commerce Revolution, with Tim Hayden, and directed the research behind Jay Baer‘s bestselling business book, Hug Your Haters. If that were not enough, he blogs at Brand Savant and has a long-standing podcast that he co-hosts with Mark W. Schaefer called, The Marketing Companion. Enjoy the conversation…

Running time: 1:01:57.
Hello from beautiful Montreal.
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Please visit and leave comments on the blog – Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
…or on twitter.
Six Pixels of Separation the book is now available.
CTRL ALT Delete is now available too!
Here is my conversation with Tom Webster.
The Infinite Dial.
Edison Research.
Brand Savant.
The Marketing Companion.
The Mobile Commerce Revolution.
Follow Tom on Twitter.
This week’s music: David Usher ‘St. Lawrence River’.

Download the Podcast here: Six Pixels Of Separation – The Mirum Podcast – Episode #560 – Host: Mitch Joel.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.