SPOS #51

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Welcome to episode #51 of Six Pixels Of Separation – The Twist Image Podcast. It was a great week in Vancouver, British Columbia and judging by the audio comments, people are excited to discuss why the academic world is leery of social media. I think you’ll be able to make some striking resemblances to the marketing and communications industry. We also continue to deep-dive on the topic of content as media. Enjoy this conversation…
Here it is: Six Pixels Of Separation – The Twist Image Podcast – Episode #51 – Host: Mitch Joel.
– Running time: 54:40.
– Audio comment line – please send in a comment and add your voice to the audio community: +1 206-666-6056.
– Please send in questions, comments, suggestions – [email protected].
– Hello from Beautiful Montreal.
– Subscribe over at iTunes.
– Comments are now live on the Blog – sixpixels.com/blog.
Canadian Marketing AssociationNational Convention and Trade Show.
– Monday, May 14th until Wednesday, May 16th, 2007 at the Ottawa Congress Centre.
Burn The Ships – New World Tactics For Marketers In A Digital World.
– John Wood – Leaving Microsoft To Change The WorldRoom To Read.
Don TapscottWikinomics.
Heath SlawnerPrinciples of Persuasion Workshop.
– Dave Balter – BzzAgent.
David JonesInside PR.
IAB Canada – Interactive Advertising Bureau – Social Media Marketing Seminar.
– Montreal (June 11th, 2007) Toronto (June 13th, 2007), Vancouver (June 20th, 2007) and Halifax (June 27th, 2007).
– Cost for this IAB Canada Social Media Marketing full-day seminar is $400 for IAB Members (and $500 for non-members).
BC AMA – American Marketing AssociationVisions 2007 Conference.
– Dennis L. Dunlap – CEO, American Marketing Association – Winning Strategies for Marketers Today.
Kevin CarrollThe Katalyst Consultancy – Creating a Leading Environment in Work & Play.
Richard Worzel – Liberating or Lethal – The Future Hangs in the Balance for Marketers.
– Shout-out from The M Show with John Wall.
Ronin Marketeer.
Marketing Over Coffee with Christopher S. Penn from The Financial Aid Podcast.
– Audio Comment – Bryan Person – New Comm RoadBryper.
– Audio Comment – Ryan Jones – Procter And Gamble.
– Audio Comment – Marko Kulik – Pets.ca and Photography.ca.
– Audio Comment – Luis Menendez – LuMen Creative Group.
– Audio Comment – Jared Madden – indimedia.
– Audio Comment – Charles Cadenhead – The Charles Cadenhead BlogMostly NewsDesperate HusbandsThe Higher Education Podcast.
– Audio Comment – Michael Netzley – Singapore Management UniversityCommunicateAsia.
– Six Points of Separation – Six Ways To Start In Social Media Now:
1. Reader.
2. Blogrolls.
3. del.icio.us.
4. Google News Alerts.
5. Get an iPod.
6. Comment.
Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056.
Download the Podcast here: Six Pixels Of Separation – The Twist Image Podcast – Episode #51 – Host: Mitch Joel.


  1. The definition of “academentia” is “the degeneration of faculties by degrees.” I spent 5 years not getting a PhD in Classical Studies and 4 years teaching university after that. In the US, at least, it’s hard enough even to *find* a tenure-track job, and faculty members can’t afford to spend time on anything that doesn’t count toward tenure. (If you don’t get tenure, you have to find another job and start over again, and universities are known to turn down applications which departments unanimously support, because it’s cheaper for them to hire a new assistant professor than promote the person who’s already there.)
    On top of that, there’s tremendous pressure (or was in my department in the early 1990s) to be a Serious Scholar. Enthusiasm is frowned upon. Innovation is frowned upon. I wanted to explore Greek theater in modern performance. Heresy! One of the first things the graduate student advisor ever said to me was “I never saw a performance of a Greek tragedy from which I learned anything.” I walked over to the Theater department and asked what I’d have to do in order to put on a play, and got involved with one of the student theater groups. Classes I took in theater didn’t count toward my degree. And departments don’t talk to each other. They’re too busy competing for funding.
    I ignored all these things, produced plays, learned a lot from doing it, introduced some people in different departments to each other, got a prestigious fellowship with the Institute for the Humanities, which sponsored another production. One of my fellow Fellows there said “I can’t see you as a tenured professor.”
    I was insulted, but he was right. After a mock-interview, I was told “No one wants to hear that you want to come to their school to start a center for ancient theater studies.” Too entrepreneurial, I guess. I’d heard tales of people being shunned if they published popular books for a general audience instead of unintelligible jargon-ridden monographs.
    Students, on the other hand, have access to lots of technology at school that they wouldn’t at home. And many schools are recording lectures and releasing them through RSS feeds. If something has an obvious pedagogical application, university teachers will use it. But blogging as most people understand blogging (rather than creating, say, a class discussion wiki) is likely to be something that only gets done after all the other far-too-numerous obligations are met. The typical humanities professor works 16 hours a day for a pittance. And there is, at least within specialties, already a community, one which might not see much need to move beyond e-mail discussion lists, particularly if no one is upgrading the on-campus technology.

  2. Well for some reason the Trackback Ping didn’t work but… Mitch I talked a bit about people being openly critical of companies online (twitter, blogs, etc.) and how I disagree with not being able to be hired because of that in a DeysCast (http://deys.ca/?p=72). Maybe of interest maybe not, just figured I’s let you know in case you wanted to use it in a show. Thanks for fostering a conversation and for helping me with some content for an episode of my show!

  3. It’s interesting to hear the many different types of feedback I’m getting in both audio and text format. It seems that there are some very progressive academics and others that are not so quick to embrace these new channels of communication.
    My guess is this conversation has legs and will be running for quite some time.

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