SPOS #423 – The Marketing Performance Blueprint With Paul Roetzer

Mitch JoelPosted by

Welcome to episode #423 of Six Pixels Of Separation – The Twist Image Podcast. I have been in this business a long time. I was there before Google existed, and I watched the birth of search engine marketing as it’s entire evolution to today. To think that brands still don’t understand the power of performance-based marketing and look quizzically at marketing automation is astounding. As marketers, we’ve begged – for decades – to get better at knowing our consumers and being able to deliver a more personalized brand experience to them. And now… We have it. Here we are. I met Paul Roetzer a long way back. He had just opened his own performance based agency, PR 20/20. Since then, he became HubSpot‘s first agency partner and published two business book, The Marketing Agency Blueprint (2012), and the recently released, The Marketing Performance Blueprint. It’s a great book that points to a very powerful present and a very profound future for marketing. It’s ours to grab. Will we? Enjoy the conversation.

Here it is: Six Pixels Of Separation – The Twist Image Podcast – Episode #423 – Host: Mitch Joel.

Download the Podcast here: Six Pixels Of Separation – The Twist Image Podcast – Episode #423 – Host: Mitch Joel.