SPOS #376 – Better Pitching Principles With Peter Coughter

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Welcome to episode #376 of Six Pixels Of Separation – The Twist Image Podcast. Peter Coughter was last on the podcast over a year ago to discuss his amazing book, The Art of the Pitch – Persuasion and Presentation Skills That Win Business (you can listen to that episode right here: SPOS #296 – The Art Of The Pitch With Peter Coughter). To this day, I consider it the seminal book for marketing and communications people who need to better understand how to pitch creative ideas in a very complex world. Things continue to evolve and change. Each and every day, we see the importance of presentation skills increasing. Personally, I believe that the ability to present is core to an individual’s success (from personal to professional development). Coughter was President of Siddall, Matus & Coughter Inc., one of the most respected advertising and communications agencies in the Southeast. His agency won tons of industry awards and recognition. Today, he is a professor at Virginia Commonwealth University’s Brandcenter, and a consultant to advertising agencies on how to win the pitch. If you’re interested in bulking up on your pitching and presentation skills, you have come to the right place. Enjoy the conversation…

Here it is: Six Pixels Of Separation – The Twist Image Podcast – Episode #376 – Host: Mitch Joel.

Download the Podcast here: Six Pixels Of Separation – The Twist Image Podcast – Episode #376 – Host: Mitch Joel.


  1. I’m actually doing some Open Mic stand ups lately and something that bothers me is the other ‘comedians’ where half the material is referring to the other material that’s been presented that way, not adding, just restating something that hasn’t become a memory yet. Third wall open mic, so far, to me, lazy and extemporaneous.

  2. I loved this podcast… With a similar background, film and marketing. I recently started my business in storytelling for PME. I was thrilled to hear that I have made the right choice…. A natural storyteller, I thrive on connecting with people on a personal and emotional level. Developing closer relationships with consumers and brands is not an easy tasks. I’ve always looked and treated brands as if they were a character in a film. Thanks again Mitch for such a great conversation.

  3. Mitch & Peter,
    Thank you for sharing such an informative and memorable conversation about a skill that often goes under-appreciated. My two (2) fave moments:
    1) When Peter describes how the ability to pitch well (or not so well) determines whether or not certain ideas see the light of day. Too often, the reason why the better and more creative and solution never gets a chance to be used is because the presenter pitched these golden ideas so poorly.
    2) When Peter goes into his F-bomb rant about the overuse of business jargon, I laughed so hard I couldn’t contain myself! His response about how he feels every time someone uses that term is priceless!
    Well-played gentleman.

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