SPOS #369 – Ryan Holiday Knows How To Manipulate The Media

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Welcome to episode #369 of Six Pixels Of Separation – The Twist Image Podcast. There are certain people and brands who know how to manipulate the media. Not in a nefarious or evil way (those kinds exist as well). They manipulate the media to draw multiple layers of attention to their causes, products, brands and services. While young in age, Ryan Holiday seems to have a knack for driving attention to things like fashion brands and authors unlike any other. You could call him a PR professional, but his seminal book, Trust Me I’m Lying: Confessions Of A Media Manipulator, was not only a bestselling book, helped garner Holiday a ton of attention but nurtured his title as, Media Manipulator. He’s worked with American Apparel, Tucker Max, James Altucher and many others. In this chat, Ryan talks about the difference between a publicity stunt (a moment in time) to creating something that makes people say, "do you remember when…" (something legendary). Think you’re really marketing? Listen to this. Enjoy the conversation… 

Here it is: Six Pixels Of Separation – The Twist Image Podcast – Episode #369 – Host: Mitch Joel.

Download the Podcast here: Six Pixels Of Separation – The Twist Image Podcast – Episode #369 – Host: Mitch Joel.


  1. Thanks for this interview, Mitch.
    Ryan’s book was eye-opening to say the least, and while it might add power to those bent on nefarious manipulation, it also shows the ethical, honest guys how to make the most of their client’s marketing investments, too.
    Glad you could connect, and that I could listen in.

  2. Heard Ryan interviewed a while back. Remembered that he made a lot of sense back then which is why I listened to this particular podcast (I listen to quite a few twist image podcast but getting more selective based on who Mitch gets on).
    Now I know why I tuned back in. Not only does make points that really resonate with me, but talks about ‘hype’in a in a lucid ‘hype free’ manner devoid of a lot of the BS you sometimes have to listen too. Good stuff Ryan (& Mitch)

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