SPOS #347 – Apple's Marketing Secrets With Ken Segall

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Welcome to episode #347 of Six Pixels Of Separation – The Twist Image Podcast. If you ask veteran marketing professional, Ken Segall, what made Apple so great, he can sum it up in two words: insanely simple. It’s also the title of his recent business book, Insanely Simple. As a writer, Segall has worked at many agencies over the years and worked with Steve Jobs from the "Think Different" to iMac days and beyond. It wasn’t just a lesson in simplicity from Jobs that inspired Segall, but rather an ethos that he hopes to drive through all organizations who are willing to listen. This is a fascinating conversation not just about Apple and their marketing strategy but how to think differently… and simpler about the brands that you work with. Enjoy the conversation…

Here it is: Six Pixels Of Separation – The Twist Image Podcast – Episode #347 – Host: Mitch Joel.

Download the Podcast here: Six Pixels Of Separation – The Twist Image Podcast – Episode #347 – Host: Mitch Joel.

One comment

  1. I enjoyed the interview as well as the other podcasts, but, is it safe to say that Ken Segall is enamored with all things Apple and all things Jobs? All things always maneuvered back to the late Steve Jobs and Apple products. I don’t know his background, but he does come across like the stereotypical Apple-sycophant-hispter people glare at in the mall. I love this quote, paraphrased: “Apple is great because it’s that friend of yours who’s smarter than you that you wanna be like”. LOL But I do agree with his points on youtube advertisements and the like.

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