SPOS #334 – Creating An Impact With Chris Brogan And Julien Smith

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Welcome to episode #334 of Six Pixels Of Separation – The Twist Image Podcast. Please excuse the nepotism, but I treat Chris Brogan and Julien Smith like family. The two are more than close friends, they are the best-selling business book authors of Trust Agents and recently published their sophomore effort, The Impact Equation. As the book continues to steadily climb the best-sellers lists, Brogan and Smith took some time out of their hectic schedules to discuss the new book and why it’s so much more than follow-up to their first effort and how it’s not about social media (while still being about social media). It’s a great read if you’re trying to figure out how to make the work that you do not only resonate, but for it to create true value and merit in the world. Enjoy the conversation…

Enjoy the conversation…

Here it is: Six Pixels Of Separation – The Twist Image Podcast – Episode #334 – Host: Mitch Joel.

Download the Podcast here: Six Pixels Of Separation – The Twist Image Podcast – Episode #334 – Host: Mitch Joel.


  1. Mitch, As a consumer (rabid reader) of IE, your NOT interviewing the dynomite duo might rise to an ethical (criminal) offense. I suspect for a huge number of us your nepotism full disclosure is classy and not required…ever, when it comes to Chris & Julien.
    Thanks! sQs Delray Beach FL

  2. Hi, guys. Thanks, Mitch for interviewing Chris and Julien.
    C&J, I’m so glad that you chose to use the word Impact. I am finding it to be the core basis for change in organizations. See my Circle of Impact conversation guides (http://edbrenegar.typepad.com/AllIMPACTDiagrams.pdf).
    Here’s what I’m seeing. For some reason, and I believe it is a behavioral remnant of the industrial age, but I find the vast majority of people are defining themselves by their activity level. As if doing is all that matters. Why else the manic approach to Twitter which is catch as catch can. When activity is the measure, only busy-ness matters. That’s madness.
    I’m defining Impact as what you want to change, which is the difference that matters. And my clients typically are traditional, change resistant organizations. When I ask them, what is your impact, they tell me about what they do. When I ask them what they want to change, they really can’t be specific. All they can come up with is “more” of whatever it is, and “less” of something else.
    I’ve downloaded your book to my Kindle, a direct result of Mitch’s interview, and I look forward to having some new strategies to share with people. You’ve already had an impact this Saturday morning.
    Also thank you for being so explicit in what you learned from Trust Agents. The fact that you know you have more to learn, things to change, tells me you are guys who can be trusted.
    All the best. I hope you book is a great success.
    Onward to impact.

  3. Ed you are “spot on” or whatever correct is.
    My “hang-up” is my son is a manuscript
    editor who repeatedly points out to me
    the word “impact” is misused and over used
    and has lost it’s real meaning….physical
    “impact” of one object on another object.
    The “Impact of the looming “Fiscal Cliff”
    is, in his opinion, ethereal.
    I am a big fan of Chris and Julien, so don’t
    tell them or Mitch, I said this.
    We’ve got to find a better descriptor. So
    far one has not shown its face, though I know
    it will. True or true?

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