SPOS #329 – Avinash Kaushik Digs Deep Into Facebook Marketing

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Welcome to episode #329 of Six Pixels Of Separation – The Twist Image Podcast. It’s hard to believe that Avinash Kaushik didn’t turn his blog post, Facebook Advertising / Marketing: Best Metrics, ROI, Business Value, into a book. He should have. This one is a whopper. Over 10,000-plus words (and yes, do whatever it takes to make the time read it). What’s interesting is that Avinash is the Digital Marketing Evangelist at Google. This doesn’t mean that he only evangelizes for Google. He evangelizes about digital marketing. The blog post was so powerful, I was compelled to have him back on the show to talk about Facebook marketing and what the true opportunity is for brands and agencies. The best-selling business book author of Web Analytics – An Hour A Day and Web Analytics 2.0 doesn’t disappoint. Take a listen and enjoy the conversation…

Here it is: Six Pixels Of Separation – The Twist Image Podcast – Episode #329 – Host: Mitch Joel.

Download the Podcast here: Six Pixels Of Separation – The Twist Image Podcast – Episode #329 – Host: Mitch Joel.


  1. Great show Mitch, and Avinash must be the most lovely guest you have had on the show (several times I know but I love to listen to him!) He speaks so intelligently but also with such a wonderful humility and a kind attitude.
    Thank you to you both for your generosity in sharing.

  2. Oh, Avinash – your potshot CocaCola’s use of FB – I think if you look they’re actually using FB quite well. In fact, their fan page REALLY is a bona fide brand page, run by fans. – at least it used to be. Either way, it does tend to follow Jonathan Mildenhall’s dictum that CC focus on storytelling (as opposed to selling units of soft drink). But that’s quibbling – the underlying sentiment was spot on.
    BTW: read Avinash’s post the other day – really got my brain going on other value metrics (post to follow). Great stuff. And Mitch, you’ve inspired me to print it out and re-read carefully.

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