SPOS #324 – Social Media Is Bullshit With B.J. Mendelson

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Welcome to episode #324 of Six Pixels Of Separation – The Twist Image Podcast. When you publish a book called, Social Media Is Bullshit, it is bound to get some attention (and, some dirty looks, I’m sure). B.J. Mendelson (also known as Brandon) doesn’t hold any punches in this book. He says that, "we live in a world where it’s far easier to make money telling people how to get rich using the Internet than it is to actually get rich using it." Is Brandon wrong? It’s not so cut and dry. On one hand, we do live in a world where any one individual can get a whole bunch of followers and suddenly proclaim themselves as some kind of wizard, but – on the other hand – it’s hard to imagine that Brandon would have been as attractive to a traditional book publisher if he didn’t have close to 800,000 followers on Twitter. Which, in and of itself, is a part of the issues and challenges that we discuss in this episode. Ultimately, the truth may come when Brandon shuts down all of his social media outposts, and can still sell books and create a viable business without them. Enjoy the conversation…

Here it is: Six Pixels Of Separation – The Twist Image Podcast – Episode #324 – Host: Mitch Joel.

Download the Podcast here: Six Pixels Of Separation – The Twist Image Podcast – Episode #324 – Host: Mitch Joel.


  1. In certain aspect social media is a farce, but this is where your own inventiveness comes in to bypass the normal doomsday attitude! Ha

  2. Had to listen to this after reading the title.
    Dan Kennedy totally nailed it when he compared being a social media expert to being an expert fridge door opener. One can be real good at opening fridge doors but if your end goal is to make a good sandwich, you might be in trouble. Social media is a tool in the marketing arsenal (and a good one at that), just not a silver bullet so sandwich making.

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