SPOS #320 – The Early Days Of Online Advertising With Cory Treffiletti

Mitch JoelPosted by

Welcome to episode #320 of Six Pixels Of Separation – The Twist Image Podcast. Banner advertising took hold in 1994. By 1998, I was deeply involved in the online advertising space. If you thought selling digital marketing through to the c-suite is hard in 2012, imagine what it was like back in 1998. It’s hard to believe that it was 14 years ago. While I was active in the digital marketing space prior to getting involved in online media, it was fascinating trying to sell those banner ads back in the day. I remember people like Bryan Eisenberg, Joseph Jaffe, Tom Hespos and Cory Treffiletti being active back then too. Cory is currently the SVP of Marketing at BlueKai and a weekly contributor to MediaPost. More recently, Cory published his first book, Internet Ad Pioneers: The Stories Of The Unsung People Behind The Birth And Growth Of The Internet Ad Industry (Volume 1). I was honored that he asked me to be a part of this business book, and it’s a great read for those of us who remember that time like it as yesterday. I was surprised that Cory hasn’t been on the podcast before, and I’m thrilled that he agreed to play along this time. Enjoy the conversation…

Here it is: Six Pixels Of Separation – The Twist Image Podcast – Episode #320 – Host: Mitch Joel.

Download the Podcast here: Six Pixels Of Separation – The Twist Image Podcast – Episode #320 – Host: Mitch Joel.

One comment

  1. The banner ad discussion was well worth the time. You guys really peeled it back and I felt like I came away with a deeper understanding of that strategy and it’s historical background and context. The dissenting opinions were thought-provoking. Good job!

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