SPOS #303 – Why Social Media Agencies Are Turning To Advertising With Jeremiah Owyang

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Welcome to episode #303 of Six Pixels Of Separation – The Twist Image Podcast.I find it very embarrassing that after three hundred-plus episodes, we’ve never had Jeremiah Owyang on the podcast. He’s currently Partner of Customer Strategy at Altimeter Group, a research based advisory firm started by Charlene Li (Groundswell and Open Leadership). I’ve been following Jeremiah (and admiring him) since his days at Forrester Research and was one of the earlier readers/fans of his blog, Web Strategy. On April 14th, 2012, Jeremiah posted a fascinating piece on his blog titled, Trend: Social Media Agencies Turn to Advertising (make sure to read the comments too!). According to his blog post: "In a stunning early finding of interviews with nearly a dozen social media agencies and software providers, I’m seeing a new trend: Social media agency of record (SMaoR) are now moving into advertising buying." Very conversation worthy…

Here it is: Six Pixels Of Separation – The Twist Image Podcast – Episode #303 – Host: Mitch Joel.

Download the Podcast here: Six Pixels Of Separation – The Twist Image Podcast – Episode #303 – Host: Mitch Joel.


  1. Wow! This might be your juiciest podcast ever in terms of the interplay between owned, earned, and paid media, the changes that are already happening on creative and content development and what all that means for digital/social marketing and communications. Thanks Mitch & Jeremiah. Much to think about and share

  2. WOW is right. That was an awesome discussion! There’s so much change in the air, and it’s all so exciting and frightening at the same time. Hope marketing depts. that poo-poo social sit up and take notice.

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