SPOS #270 – No BS Social Media With Jason Falls

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Welcome to episode #270 of Six Pixels Of Separation – The Twist Image Podcast. Jason Falls is a New Media pro. He’s proud to call himself a Social Media Consultant and he is, without question, one of the names you’ll often hear bandied around when it comes to the best people to follow on Twitter or one of the better Bloggers to read. His Blog is called, Social Media Explorer, but he also runs an online training community called, Exploring Social Media. This week, his first business book, No Bullshit Social Media, was published (the book was co-written by Erik Deckers). He’s been on the show before and it’s always a good time. Enjoy the conversation…

Here it is: Six Pixels Of Separation – The Twist Image Podcast – Episode #270 – Host: Mitch Joel.

Download the Podcast here: Six Pixels Of Separation – The Twist Image Podcast – Episode #270 – Host: Mitch Joel.


  1. Businesses need to approach social media and integrated marketing campaigns the same way they approach any other major marketing program. Any campaign, online or in the physical world, needs to begin with research, move to the goal setting phase, then to defining strategies and tactics, and end with evaluation. Going through this process reduces the noise that corporations create when they blindly navigate social media. If a business seeks to increase sales without creating content, as in the case of the gentlemen from Austin, these steps lead them directly to their target markets and to the bottom line. If they want to be more social, they can gain a better understanding of the needs and wants of their followers.

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