SPOS #235 – The New Marketing Landscape With Mark W. Schaefer

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Welcome to episode #235 of Six Pixels Of Separation – The Twist Image Podcast. As I explained last week (more on that here: No Six Pixels Of Separation Podcast This Week), I had an amazing conversation with Mark W. Schaefer from the Grow Blog that covered topics like the power of Klout and the evolution of Marketing, Communications and Blogging in 2010. We even pushed out into this new year and discussed creativity, analytics and what might be in store for Social Media. The Skype line that we connected on sounded great, but there was a technical glitch and the audio file was unusable. Thankfully, Mark agreed to re-record our conversation and this is the result. Between us, this version came out much stronger than our original conversation, and I hope you’ll agree. Enjoy the conversation…

Here it is: Six Pixels Of Separation – The Twist Image Podcast – Episode #235 – Host: Mitch Joel.

Download the Podcast here: Six Pixels Of Separation – The Twist Image Podcast – Episode #235 – Host: Mitch Joel.


  1. This is great stuff, Mitch! Glad Mark got back with you to re-record this.
    It’s amazing how much your average marketer really takes this new landscape for granted, and doesn’t recognize the full scope of the power that is now in the hands of each person with a BlackBerry or iPhone.
    Would it be safe to say that 2011 will be the year of the Mobile Website? Seems like a fundamental shift that will be absolutely required of every web presence going forward.
    Also – The importance of building ‘Social Capital’. The longer companies wait, the harder it will get. Everything you do in Social Media builds your Social Capital, and if your competitors aren’t participating, you’ll be that much better off in the long run if you take the time to build your influence now instead of later when you do have competition in these areas.

  2. Mitch, I agree with you that when it comes to voice i.e. analog or cell there is not that much innovation..well I take that back maybe Skype and VOIP. But the wireless carriers look at voice as an afterthought…there is little margin… so all efforts are on data… but I am looking forward to IPhone crossing over. I believe that the new carrier relationship will
    push the mobile movement further.

  3. Figures you guys would bring up Proctor and Gamble. Need I point out that P&G invented daytime TV for the sole reason to sell soap. Hence the name..soap operas.
    Cool discussion, you guys …especially about simplicity. Simplicity is all there is. Whenever I test new technologies or equipment the ease of use is always a great indicator of the relative quality of the product. It shows that whoever made the device was thinking about the end user experience rather than “how do I make this device or technology do xyz”.
    The device or technology performing the function it was intended to perform should be a given.
    Of course, there is a flip side. When we open modern cars, what you’ll find under the hood is in fact another hood. Parts are not repaired they are replaced. Auto mechanics are little more than assembly line workers replacing widgets. This has even greater implications but if we open up that can of worms we (I) might be here all night. lol

  4. Thanks for one of the best podcasts I’ve heard in a while. Especially interesting: the deconstruction of the success of the Old Spice campaign and the discussion on augmented reality.

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