SPOS #233 – Jaffe And Joel #11 (Across The Sound 11.20)

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Welcome to episode #233 of Six Pixels Of Separation – The Twist Image Podcast. This is also episode #11.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books (Life After The 30-Second Spot, Join The Conversation and Flip The Funnel). Along with that, he is currently one of the chiefs over at the Social Media Marketing agency, Powered. A long-time friend (and one of the main inspirations behind the Six Pixels of Separation Blog and Podcast), we’ve decided to hold monthly conversations, debates and back-and-forths that will dive a little deeper into the Digital Marketing and Social Media landscape. This is our eleventh conversation (or, as I like to affectionately call it, Across The Sound 11.20), and this one focuses on mobile, mobile marketing and the new consumer. Is mobile just about texting people to win or about placing smaller banners in iPhone apps? It’s much bigger than that. In fact, it might be much bigger than the entire Internet. Enjoy the conversation…

Here it is: Six Pixels Of Separation – The Twist Image Podcast – Episode #233 – Host: Mitch Joel.

Download the Podcast here: Six Pixels Of Separation – The Twist Image Podcast – Episode #233 – Host: Mitch Joel.


  1. The other day it took me forever to get access to a real estate listing on my iphone..that wasn’t a good look for me…so until we see cable like speed for mobile then I can say it is the year for mobile…until then it is the year for text to mobile or QRcodes..I need info fast especially with clients

  2. Great podcast, guys!
    I think Mitch touched on a important when he mentioned the challenges with definitions. It is very difficult for me to look at the mobile space and call it “mobile”. I feels more like the web.
    The reason, in my opinion, that mobile is an exciting space in terms of content and marketing potential is the data, or web-type-features. Before smartphones, mobile was a tool for sending my voice from where I am to where I want it to go. It is the mobile data which unlocks so much possibility. So are we really talking about mobile devices or mobile communication? or are we talking about the role the web now plays in the mobile space? To me, it is an extension of the web, as opposed to an entirely new frontier.
    Is this the year of mobile? was it last year? or the year before? I think we have trouble with this question because what we define as mobile edges closer and closer to what we define as web. Rather than calling this the year of mobile, I would say this is the year of unified communications. The year that the lines between web, social and mobile will be almost completely phased out.

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