SPOS #209 – Media Hacks #32

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Welcome to episode #209 of Six Pixels Of Separation – The Twist Image Podcast. This is also episode #32 of Media Hacks. On the line is C.C. Chapman, Hugh McGuire, Christopher S. Penn and yours truly. In this episode, we celebrate the announcement of C.C.’s upcoming book, Content Rules (co-written with the truly awesome Ann Handley from MarketingProfs) which leads us down the rabbit hole into a conversation about content, authenticity, publishing (as usual) and how we all connect, create, curate and find content.  And, in the end, none of us can figure out how to hold a phone the right way (who knew?). Beyond that we discuss devices and content and what this business may (or may not) look like. Enjoy the conversation…

Here it is: Six Pixels Of Separation – The Twist Image Podcast – Episode #209 – Host: Mitch Joel.

Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056.

Download the Podcast here: Six Pixels Of Separation – The Twist Image Podcast – Episode #209 – Host: Mitch Joel.


  1. Regarding the antenna and no manufacture displaying false readings… Well, car manufactures do that with your temperature gauge. If it was accurate people would come on all the time saying their car is running hot or cold, or fluctuating. For example, I found this on a Miata forum. (I’m in no way affiliated, just needed an example.)
    “With my Link ECU, I can watch the temp readings in 2 degree Celcius readings. Normal operating temp is between 92C and 100C. The gauge will hit the normal position already at 70C and will stay there until near 110C before it moves higher again.”

  2. I don’t feel like the question of.. the implications of.. what spreads in these channels.. was really answered too well… and I feel like, at least personally, its one of the most important questions of our time.. or at least of social media.. and what it really means.. and I feel like if we are to truly be mature about things.. how well we wrestle with these questions is really the key.
    In the world I grew up in.. in art school.. Marketers were like.. responsible for all the evil in the world.. or that was the view… and when I hang with artists friends.. I find it very much still is the view… hell.. even when I hang out with like PR friends..
    I feel like the answers provided.. about what the implications of what spreads are.. represents a very marketing centric view point of the question… and I feel like that is a problem.. I feel like.. the issue of what spreads.. fundamentally influences the conversation.. and so our awareness, our consciousness.. so issues in that form a kind of unconscious.. and that there are voices that are not a part of our conversation.. that we are in a way self silo-ing.. and that the attitudes presented are in part a product of that.. seemed like a real issue to me.
    Psycho analysis, it should be said.. is sorta fundamentally about “what are the channels thoughts have to travel to dawn on the conscious mind, and what are the implications of those channels on the form of the thought once it dawns.” I mean that’s what psycho analysis wrestles with.
    So, that’s.. shall we call it the self organizing principle behind our culture? Social Media has been growing up.. in some ways in reaction to mass media.. like we were going to save the world from that.. but who will save it from us?
    The other issue I have is.. so much of what’s been driving our understanding of social media and the digital channels is the question of “the business applications” of that stuff. The two issues I have with that is that it has a hell of a lot more in the way of implications then business.. and the second problem is..
    Well ok.. you’re a marketer leveraging this stuff for business right? Well.. you’re leveraging it for where business is at now.. But a part of the implications of this stuff in business is that it’s going to force business to change in a lot of ways. So there’s this question of.. what are the business applications of this stuff for what business will look like once changed?
    Mr. Penn talked about authority.. but how important is authority necessarily? I don’t know how much authority I have as a result of this stuff.. I haven’t really gone after it with any serious effort.. but I’ve surely made a lot of friends, connected with a lot of people.. and that has a lot of value… ether if we are talking about it from a “it’s not what you know but who you know” kind of perspective… or..
    What if we were to look more holistically at our selves as human being.. where the business / carrier stuff was just one compartment.. and we are saying the line between regular life and business is shifting.. and clearly the stuff that we wouldn’t normally think of as the business part of our lives has an effect on the business parts of our lives.. thus the none business applications of social media has business implications.
    Err, this comment is getting long… Well.. I don’t know what I was driving at but I wanted to touch on…
    So much of our thoughts on the subject have to do with the channels we currently have.. but couldn’t anyone in there basement invent a twitter? Its the nature of these channels to change fast.. but somehow we don’t always recognize that in our thinking.. or fully appreciate how primitive things are right now..
    I tend to believe in something like a Hegalian dialectic for what drives the evolution of this stuff.. which is basically to say.. what happened is that there were certain problems with.. lets say industrialization… that we are now sorta answering.. and the problems the unfold from us.. will drive another kind of thing.. and in a world where the rate of change is so much faster.. that could be a lot sooner then we realize. So.. I think there are probably very good business reasons to wrestle with it…
    and something something something.

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