SPOS #207 – Media Hacks #31

Mitch JoelPosted by

Welcome to episode #207 of Six Pixels Of Separation – The Twist Image Podcast. It’s not about whether or not banner advertising works, it’s about how we are designing the Internet. More often than not, publishers create pages that are better for their advertisers than they are for their consumers. When that happens, consumers vote with their clicks, their Facebook status updates and with their tweets. The model for the Internet, Marketing and communications is more complex than ever. In this episode of Media Hacks, Christopher S. Penn, Hugh McGuire and myself explore some of the bigger changes that are happening online right now. This includes new developments like Apple‘s Retina Display as well as what email can (and should) do better. Enjoy the conversation…

Here it is: Six Pixels Of Separation – The Twist Image Podcast – Episode #207 – Host: Mitch Joel.

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Download the Podcast here: Six Pixels Of Separation – The Twist Image Podcast – Episode #207 – Host: Mitch Joel.

2 comments

  1. Amazing insight/viewpoints on how/why Craigslist and Huffington Post are the way they are. An hour of my life very well spent.

  2. Another great Media Hacks.
    I do have to add a little to the “poor” or “low income” buying new technology (becoming early adopters). These new gadgets aren’t cheap, however, we see more and more of the lower income crowd purchasing these high priced gadgets. From what I see, these individuals are tired of being on the tail end and “get it”. They want to be in there at the forefront. They are also willing to risk more debt to be there. I think we are seeing a shift – some of the early adopters are holding off for the next generation of new technology (due to their experience) and the people in the mid-to-late adopters are shifting to the early adopters (and not willing to hold off for the second generation). I think it is going to be interesting how we see this flourish…

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