SPOS #20

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Welcome to episode #20 of Six Pixels Of Separation – The Twist Image Podcast. I am flying solo this week. No interviews. Just me, you and some digital marketing concepts to share… plus an all-new Six Points Of Separation. Enjoy the conversation…
Here it is: Six Pixels Of Separation – The Twist Image Podcast – Episode #20 – Host: Mitch Joel.
– Running time: 31:10.
– Audio comment line: 206-666-3772.
– Using new music from the Podsafe Music Network.
– Camp Walk by Derek K. Miller.
– Groove IT by Denis Kitchen.
– Comment line: 206-666-3772.
Portable Media Expo.
PodCamp Boston.
InfoPresse – Integrated Marketing Conference.
Louis Gagnon – Vice President Marketing – Monster.ca.
Jon Raj – Vice President Advertising and New Media Platforms – VISA.
Life Takes Visa.
BIG Sessions – Bay Area Interactive Group.
Across The SoundJoseph Jaffe.
Firestarter Blog Posting on Twist Image Blog.
– Podcasting kerfuffle.
Adam Curry – Daily Source Code #468.
Wired Magazine Blog Posting – Apple Hits Podcast Ready With Nastygram.
MyChingo or MobaTalk.
– Six Points Of Separation – Six Ways To Make LinkedIn Work Better For You (make sure to add me to your network).
– Song selection of the week (courtesy of the Podsafe Music Network) – NewLeaf with the song, ‘Lovestory’.
Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: 206-666-3772.
Download the Podcast here: Six Pixels Of Separation – The Twist Image Podcast – Episode #20 – Host: Mitch Joel.


  1. Hey Mitch,
    This is Michael B, creator of MyChingo soon becoming MobaTalk.
    I was just on Google and found a reference to ‘chingo’ which appears to be “…a stratovolcano in southeastern Guatemala, on the border with El Salvador.” source: http://en.wikipedia.org/wiki/Chingo
    The only real online reference that I have ever found which puts the word Chingo in a negative context is the singular entry in the Urban Dictionary created by someone back in 2003.
    When I first heard that the name was being looked at as potentially vulgar or offending, I made it a point to directly ask some Mexicans and Latinos what they thought about it.
    They all told me, while it is true that the word is a derivitive of Chingar, it’s use isn’t considered offensive.
    I would assume that Guatemala, where I am pretty sure that they speak Spanish, would NOT named a volcano anything vulgar.
    Overall, the initial point has lost meaning, and I feel that I have no choice but to rename and expand the service.
    Typically, I feel that I have two choices.
    1) Be right
    2) Play the game
    I’m choosing number 2 on this one.
    Michael Bailey
    Mobasoft, LLC

  2. Thanks for the input Michael. When I heard the initial report – and I think it might have been on For Immediate Release – I was surprised that no one had done a search to see that you had already addressed the issue and by that point you were in the process of changing.
    BTW, I love the service… very cool product.

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