SPOS #159 – Digital Marketing All-Star Roundtable

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Welcome to episode #159 of Six Pixels Of Separation – The Twist Image Podcast. This is a very special episode. I was asked to be the Guest Editor for the June 15th, 2009 issue of Marketing Magazine (titled Brave New World). The magazine’s cover story is a roundtable discussion I conducted on the future of Digital Marketing featuring: Seth Godin, Charlene Li, Shelly Palmer and David Weinberger titled, Talkin’ About A Revolution. The entire audio conversation is available for you right here in this episode. It’s fascinating, heated and full of energy. Enjoy the conversation…

Here it is: Six Pixels Of Separation – The Twist Image Podcast – Episode #159 – Host: Mitch Joel.

Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056.

Download the Podcast here: Six Pixels Of Separation – The Twist Image Podcast – Episode #159 – Host: Mitch Joel.


  1. This was a phenomenal discussion, Mitch. I really appreciate how everyone was willing to respectfully disagree and challenge each other (and agree but disagree) :-). Great job moderating. Thanks for sharing.

  2. Mitch…nice work in pulling all of these great minds together. Also enjoyed the discussion around the “Death of Procter & Gamble”. This is an excellent call to action for P&Gers. A couple of things to consider along this debate, however. During the conversation it felt like the group assumed that P&G only plays with a portfolio of static, commodity products. In reality, P&G is big enough to be able to adjust its portfolio over time. P&G can adapt and innovate along with the changing times & the changing consumer. The big companies who don’t focus on innovation, don’t pay full attention to consumers & don’t adapt…they will go away (e.g. GM) I think there will still a place for larger companies that can offer great value. If P&G can manage innovate(products, communication, organization) it will probably survive. As I was personally reminded by our outgoing CEO this week, P&G grew from 40 to 80 billion USD in revenue in the midst of the online revolution. Remember, P&G only serves 3 Billion consumers today. The world is not shrinking…what if it manages to re-invent itself & find a way to touch 6 Billion consumers over the next decade? So, as with every revolution, there will be winners & losers. It won’t be easy for any big company going forward, however, those that innovate holistically and accept change as given will probably be OK.

  3. Mitch,
    Amazing episode and you were right, the hour flew by. I think the discussion about creating new products and services that can be sold on the Internet was great. P&G figured out how to make and sell soap using the medium of television, If they can create products that sell using the internet, they will survive. I think Software as a Service (SaaS) are examples of products that take advantage of the Internet. Of course iTunes is another one. Some, like Amazon and eBay, took old distribution methods and recreated them for the internet. As always, very inspiring and thought provoking conversation.
    Keep them coming.

  4. Wow. Do I feel good! I was already filled with excitement and couldn’t sleep this week and now I get it. I am a marketing consultant that has been set free from the confines of corporate marketing and now, just at the right time, am able to use my imagination and innovation to collide! This is fantastic opportunity in marketing as Shelly explained. We have these new tools and environment to have a conversation with our customers, earn their respect, and attention and very quickly establish small businesses in a way that has never been possible. I totally get this because I have always approached marketing from “its all about the customer” and now we have the tools to do it better, cheaper and faster than ever before. We have to be ourselves and earn the right to form a relationship, as we would treat any friend. Our interaction and value add is only limited by our creativity. Thanks Mitch, you and your guests have confirmed this excitement for me and I look forward to even more insomnia as I plan my next social marketing experiment.
    Handle: danmac30 (twitter, skype, etc)

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