SPOS #139 – Something New Media

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Welcome to episode #139 of Six Pixels Of Separation – The Twist Image Podcast. This is something new. It is something different. I was having lunch with Julien Smith (In Over Your Head) and Hugh McGuire (LibriVoxThe Book Oven) and expressed my desire to start another Podcast. I wanted to have a conversation about media and what’s happening in these new channels with some of the people I consider friends and that I admire. Here is the first strike at it. The core group is Chris Brogan, C.C. Chapman (Managing The Gray), Hugh McGuire, Christopher S. Penn (Financial Aid PodcastMarketing Over Coffee), Julien Smith and myself. Whenever we decide to record, there may be all of these people, only some of us, and other guests as well (only time will tell). This week, we’ve got Brogan and Smith on the horn. Four more things: 1. there is some colourful language in this conversation, so it is not work-safe. 2. This show does not have it’s own name yet, so it will be housed here. We’ll see how it goes. 2. I’d love your thoughts on this conversation format. Please do let me know. 4. Enjoy the conversation…

Here it is: Six Pixels Of Separation – The Twist Image Podcast – Episode #139 – Host: Mitch Joel.

Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056.

Download the Podcast here: Six Pixels Of Separation – The Twist Image Podcast – Episode #139 – Host: Mitch Joel.


  1. Stellar line-up! I’m just about to load this up to listen tomorrow, but on first glance the new podcast could be: Social Media Death Match: Montreal meets Boston. It’s hard to get away from vague hockey rivalries where these two cities are concerned. πŸ˜‰ This is a great project and I look forward to listening.

  2. Nice. Like the Gillmor Gang! Love it. What if you simply rotated lead hosts — the host moderates and guides the agenda?

  3. Chris Brogan jokingly mentioned that if Kmart would have offered $50,000 – it would have been a whole different story.
    You had briefly touched upon this, but honestly – what if Kmart offered $50,000, $100,000 or maybe even $250,000?
    Regardless or the brand and the figure amount, do people have a price tag?
    Money does speak, and to a certain extent we all listen. And if it doesn’t violate our integrity and character – why not?
    Can we stay totally subjective when we have a dollar figure sitting on the table? Or is the issue something other than being subjective?

  4. In the case of being offered a Palm Pre, isn’t that something similar to a magazine or newspaper testing a new product? If a blog author accepts just the product by itself , can’t they still remain objective?
    I’ve noticed that the subject of blog promotions has come up a lot but there isn’t much mention about flogging (fake blogging). After seeing companies blatantly staging blogs ( ex: walmart) isn’t there incentive on the side of blogs and companies to have a legitimate posting and not mislead blog readers?
    I think readers now have the tools to backlash when they feel they are being fooled, for example Belkin was forced to immediately apologize when it was discovered and plastered across the internet that they were paying people to post 5 star ratings for their products.
    Anyways I really liked this format, it adds some variety.

  5. Fantastic show- reminded me of some of the conversations we had over New Year’s.
    I thought the strand about “we all have our price” was interesting, especially since there is a general race to the bottom at how cheaply can companies get the kind of exposure they seek. Given that bloggers and podcasters, on the whole, are largely free agents, and there are only a few “networks” around that have been successful in negotiating bulk deals for advertisers…This is not a mature martketplace by any stretch- much more like the wild west, where both bloggers and media companies are trying to figure out the ROI and value of the exchange. Because there are no “standards” or rate cards, it’s only worth what a blogger thinks they can charge or get away with, or what a company offers- it’s a blind negotiation on both sides, with lots of variables and potential risks, I suppose.
    This will certainly bear more exploration, and I can’t wait to talk about it more at Podcamp Toronto-sounds like a session to me!

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