SPOS #123 – Unravelling The Mystery Of Wikipedia With John Broughton

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Welcome to episode #123 of Six Pixels Of Separation – The Twist Image Podcast. This could well be one of the best conversation about the Internet, culture and Marketing that there has been on this Podcast. Initially, I was anticipating a quick fifteen minute conversation with registered Wikipedia Editor and author of Wikipedia – The Missing Manual, John Broughton. Instead, what follows is over 35 minutes of conversation all about Wikipedia – the good, the bad, the ugly and the gorgeous, plus what every Marketer and Communications professional needs to know about this brilliant example of the Wisdom of Crowds and open source knowledge. Enjoy the conversation…

Here it is: Six Pixels Of Separation – The Twist Image Podcast – Episode #123 – Host: Mitch Joel.

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Download the Podcast here: Six Pixels Of Separation – The Twist Image Podcast – Episode #123 – Host: Mitch Joel.


  1. What a tight summary — haven’t listened to the show yet, but again, I must remark how futuristic and accessible this blog looks!
    How long did it take you to summarize the podcast? Curious, because more could/should learn from you.

  2. Thanks Mitch for a great look behind the curtain at the editors of Wikipedia. I was surprised to learn how much they rely on MSM for sourcing, though.
    No blogs? Really? Kinda takes the 2.0, Long Tail magic out of Wikipedia for me…

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