Posted by Welcome to episode #110 of Six Pixels Of Separation – The Twist Image Podcast. I have not been this inspired by a business trip since I went over to Singapore last year. And while it was only a short trip to Mexico City this week, I had an amazing opportunity to connect with the people at IAB Mexico – Interactive Advertising Bureau, Google Mexico, YouTube Mexico, MySpace, Yahoo and many more. The main event – IAB Conecta 2008 – where I spoke even included a special segment where Joseph Jaffe (Jaffe Juice and author of Life After The 30-Second Spot and Join The Conversation) did a live video ooVoo chat. In this episode, you’ll hear a fascinating conversation with Efrain Mendicuti (who handles Agency Relations for Google Mexico and Blogs over at: The Daily Stuff And The Not So – also available in Spanish). Enjoy the conversation…
Here it is: Six Pixels Of Separation – The Twist Image Podcast – Episode #110 – Host: Mitch Joel.
- Running time: 34:59.
- Audio comment line – please send in a comment and add your voice to the audio community: +1 206-666-6056.
- Please send in questions, comments, suggestions – [email protected].
- Hello from Beautiful Montreal.
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- Check out my other Podcast, Foreword Thinking – The Business And Motivational Book Review Podcast – sponsored by HarperCollins Canada.
- Foreword Thinking – Episode #10 featuring Dan Ariely.
- Dan’s new book is: Predictably Irrational: The Hidden Forces That Shape Our Decisions.
- Power Within – Wednesday, October 15th, 2008 – Winnipeg Convention Centre.
- Anthony Robbins.
- Loretta LaRoche.
- Mike Lipkin.
- Phil Town.
- Special ticket price – $149 – call the Power Within at 1-866-POWER04 – ask for Joseph (extension 229).
- Here Comes Everybody – Clay Shirkey – must-read book.
- Podcasters Across Borders – Kingston, Ontario – June 20th – 22nd, 2008.
- Audio Comment – Mark Blevis – Podcasters Across Borders – Canadian Podcast Buffet.
- Pecha Kucha – Chris Brogan rant – go check it out.
- Email Comment – Jon Anderson – oLo Brand Group.
- Mexico City – IAB – Interactive Advertising Bureau – Mexico – IAB Conecta 2008 annual summit.
- In Conversation with Efrain Mendicuti – Agency Relations – Google Mexico – The Daily Stuff And The Not So (also available in Spanish).
- Six Points of Separation – Six Ways Build The Interactive Industry:
- 1. Pay-per-click campaign.
- 2. Email.
- 3. Follow five Blogs and comment.
- 4. Listen to a Podcast.
- 5. Small banner ads with no portals.
- 6. Three industry events – local, national and international.
- Music:
- David Usher – ‘Kill The Lights’ – exclusive.
Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056.
Download the Podcast here: Six Pixels Of Separation – The Twist Image Podcast – Episode #110 – Host: Mitch Joel.
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Hey Mitch,
Just a note: While Chris Brogan mentioned Pecha Kucha (and there was a community-organized PK on Sunday morning) the talk you linked to wasn’t a PK session.
PAB this year had “jolt” sessions. These were REALLY quick, 5-minute sessions that had no slides and were designed to make you think.
Most of them, Chris’ included, went over 5 minutes – but the point was still made.
Audio from PAB2008, including Jolts and Pecha Kucha, will be released through the Canadian Podcast Buffet over the summer. Given the demand for a high-quality recording, Chris Brogan’s Jolt will be the first segment to be released. It will be published this week (probably July 1).
We missed you at PAB 08 Mitch but it was nice having you drop by virtually.
Maybe next year.
I’ll be back for sure.
A bit late to comment on this, but I’ve been thinking about when and why I buy fair trade products, an issue raised in recent podcasts. For me, it boils down to three things:
A great story … I do a lot of knitting as a way of relaxing and winding down. I knit far more than I can use/wear, so many of my knitted objects become gifts for others, and it’s neat to be able to give someone a totally new and unique item that also has an interesting backstory. For that reason, I often buy yarns from Manos del Uruguay and Mango Moon, which operate/work with collectives for local women who spin yarn for export (with the goals of social development, financial empowerment and commercial success).
A great product … Even the most interesting story won’t make up for a lousy product. The product itself has to be worthy of purchase.
Peer approval … The brand of coffee I like to buy comes in to different “models” — one is fair trade and one is not billed as such. The fair trade version costs a dollar more. I used to buy the less expensive version until a friend asked me point-blank, “You’re already spending $14 on that bag of beans … can you really not afford the extra dollar?” I can afford it, so I spend it — but I wasn’t doing so until a person whose opinion I value challenged me on it.
I’m not all that surprised that I the same criteria to a fair trade purchase that I do a regular purchase, but it was interesting for me to realize that for me, there was no magical marketing that made fair trade products more appealing. In fact, the same principles — “build a great product and tell its story, preferably one-on-one” — worked in exactly the same way.
Thanks to you and your podcast caller for raising the question!