SPOS #110 – Digital Marketing From Mexico City

Posted by

Welcome to episode #110 of Six Pixels Of Separation – The Twist Image Podcast. I have not been this inspired by a business trip since I went over to Singapore last year. And while it was only a short trip to Mexico City this week, I had an amazing opportunity to connect with the people at IAB Mexico – Interactive Advertising Bureau, Google Mexico, YouTube Mexico, MySpace, Yahoo and many more. The main event – IAB Conecta 2008 – where I spoke even included a special segment where Joseph Jaffe (Jaffe Juice and author of Life After The 30-Second Spot and Join The Conversation) did a live video ooVoo chat. In this episode, you’ll hear a fascinating conversation with Efrain Mendicuti (who handles Agency Relations for Google Mexico and Blogs over at: The Daily Stuff And The Not So – also available in Spanish).  Enjoy the conversation…

Here it is: Six Pixels Of Separation – The Twist Image Podcast – Episode #110 – Host: Mitch Joel.

Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056.

Download the Podcast here: Six Pixels Of Separation – The Twist Image Podcast – Episode #110 – Host: Mitch Joel.


  1. Hey Mitch,
    Just a note: While Chris Brogan mentioned Pecha Kucha (and there was a community-organized PK on Sunday morning) the talk you linked to wasn’t a PK session.
    PAB this year had “jolt” sessions. These were REALLY quick, 5-minute sessions that had no slides and were designed to make you think.
    Most of them, Chris’ included, went over 5 minutes – but the point was still made.

  2. Audio from PAB2008, including Jolts and Pecha Kucha, will be released through the Canadian Podcast Buffet over the summer. Given the demand for a high-quality recording, Chris Brogan’s Jolt will be the first segment to be released. It will be published this week (probably July 1).

  3. A bit late to comment on this, but I’ve been thinking about when and why I buy fair trade products, an issue raised in recent podcasts. For me, it boils down to three things:
    A great story … I do a lot of knitting as a way of relaxing and winding down. I knit far more than I can use/wear, so many of my knitted objects become gifts for others, and it’s neat to be able to give someone a totally new and unique item that also has an interesting backstory. For that reason, I often buy yarns from Manos del Uruguay and Mango Moon, which operate/work with collectives for local women who spin yarn for export (with the goals of social development, financial empowerment and commercial success).
    A great product … Even the most interesting story won’t make up for a lousy product. The product itself has to be worthy of purchase.
    Peer approval … The brand of coffee I like to buy comes in to different “models” — one is fair trade and one is not billed as such. The fair trade version costs a dollar more. I used to buy the less expensive version until a friend asked me point-blank, “You’re already spending $14 on that bag of beans … can you really not afford the extra dollar?” I can afford it, so I spend it — but I wasn’t doing so until a person whose opinion I value challenged me on it.
    I’m not all that surprised that I the same criteria to a fair trade purchase that I do a regular purchase, but it was interesting for me to realize that for me, there was no magical marketing that made fair trade products more appealing. In fact, the same principles — “build a great product and tell its story, preferably one-on-one” — worked in exactly the same way.
    Thanks to you and your podcast caller for raising the question!

Comments are closed.