Podcast

SPOS #756 – Reeves Wiedeman on The Rise (And Fall) of WeWork

Welcome to episode #756 of Six Pixels of Separation.

Here it is: Six Pixels of Separation – Episode #756 – Host: Mitch Joel. The past is something that we easily forget. Before the pandemic, many looked at the disastrous rise and fall of WeWork. So much so, that journalist, Reeves Wiedeman, decided to use the WeWork story as the topic for his debut book, Billion Dollar Loser – The Epic Rise and Spectacular Fall of Adam Neumann and We Work. It’s a pulsating and page-turning book (much like the incredible book written about Theranos – Bad Blood by John Carreyrou). Now, many are left wondering if WeWork will have a very unique (and critical) roll in what the future of work might look like? Can WeWork erase its past? Will it always be remembered as a disaster? Or, has the pandemic given them a runway that could turn this story around? Either way, the story of WeWork is simply jaw-dropping. The amount of money invested in the business, the players behind the scenes, the desire for power, and so much more. Reeves is a Contributing Editor at New York magazine. He has written for The New Yorker, The New York Times Magazine, Rolling Stone, Harper’s, and other publications. Billion Dollar Loser is his first book. Enjoy the conversation…

Enjoy the conversation…

Running time: 53:59.
Hello from beautiful Montreal.
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or you can connect on LinkedIn.
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Here is my conversation with Reeves Wiedeman.
Billion Dollar Loser – The Epic Rise and Spectacular Fall of Adam Neumann and We Work.
Follow Reeves on Twitter.
This week’s music: David Usher ‘St. Lawrence River’.

Download the Podcast here: Six Pixels of Separation – Episode #756 – Host: Mitch Joel.

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Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.