Welcome to episode #658 of Six Pixels of Separation.
Here it is: Six Pixels of Separation – Episode #658 – Host: Mitch Joel. He’s been running in the digital marketing circle for as long as I can remember. While we have never met in person, we have been connected and following one another’s work and perspectives for many years. Shiv Singh now advises Fortune 500 companies and startups on strategy, marketing and how to succeed in the digital era as the Founder of Savvy Matters. Prior to starting his consultancy, Shiv was a senior executive driving marketing, innovation and digital strategies at Visa and PepsiCo. Before that, he was an agency guy (like me) at Razorfish (now PublicisSapient). In 2016, Shiv was inducted into the American Advertising Hall of Achievement has also been recognized by Adweek as a Top 50 marketer. He published the book, Social Media Marketing for Dummies back in 2014 and now he’s back with his latest book, Savvy – Navigating fake companies, fake leaders, and fake news in the post-truth era. He co-authored this book with his wife, Rohini Luthra. Enjoy the conversation…
- Running time: 56:02.
- Hello from beautiful Montreal.
- Subscribe over at iTunes.
- Please visit and leave comments on the blog – Six Pixels of Separation.
- Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
- or you can connect on LinkedIn.
- …or on Twitter.
- Here is my conversation with Shiv Singh.
- Savvy – Navigating fake companies, fake leaders, and fake news in the post-truth era.
- Social Media Marketing for Dummies.
- Rohini Luthra.
- Savvy Matters.
- Follow Shiv on Twitter.
- This week’s music: David Usher ‘St. Lawrence River’.
Download the Podcast here: Six Pixels of Separation – Episode #658 – Host: Mitch Joel.
Good conversation with Shiv.
The ship on truth has sailed. People today want simple answers to complex problems. They just don’t have the ability, time or interest to determine what is the truth.
Marketing has been profiting from perpetuating lies for so long so I am surprised a guy from marketing has written a book on post truth.
Not sure if it’s “marketing” or “advertising” that you’re talking about. I would argue that advertising has been shifting in message for decades. Hard to lie without getting sued or having your product/service tank these days… and it has been “these days” for a long while now.
I really enjoy the insights explored on your podcasts but probably won’t listen to this episode because it will end with the same long music track as all the others. I normally can’t interact with my phone while listening to podcasts and can’t just skip it so I’m now skipping podcasts.
I have no idea what you mean. You can’t hit the “stop” button? I shared your comment with a fellow podcaster and this was their response/translation of your comment: “Thanks for the amazing meal. I loved it! But I won’t come back because the walk from the table is too long.” Lastly, you do know that this content is free? All of it. It doesn’t even have ads or sponsors.
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