What Makes Us Human?

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Big, tough questions. The kind of questions that we need to ask. Always.

We, as a species, are hard to define. We are not the sum of our Facebook and Twitter posts. We are, often, not the people that we try to represent ourselves as. Are we kind as a species? Are we evil as a species? I had not heard of the documentary, Human, until I popped open Google for a search, and there was a mention of it on the homepage. This is a pretty incredible film, documentary, work of art, philosophical experiment, and… it’s much more.

We tell stories.

That’s what the best marketers do. Some, do it better than others. The ones that get it right, are often the ones that have a much more human angle. Spend some time with these stories.

This is important…