It’s for you to understand what lies beneath these words, your website, that mobile application, Facebook, YouTube and more.
Every Saturday, I share links with good friends, Alistair Croll and Hugh McGuire. The process is simple: Each one of us must choose one link for the other person. Alistair is more a techie, data and modern-day philosopher. Hugh is an old school author and book worm with a penchant for technology. I’m just a marketing dude who loves the words. It’s an eclectic mix of links, and it’s always refreshing. Last week, Hugh chose for Alistair the cover story of Bloomberg Businessweek, The Code Issue. It’s not really a cover story. It’s the entire magazine. Seriously. It’s close to 40,000 words. It’s an incredible read. So much so, that I went out and purchased a physical copy of the magazine for my library. I can’t remember the last time that I did that for a magazine. The story was written by Paul Ford. He’s a programmer who has an amazing way with words.
It’s a magical piece.
When people ask me about my kids, I jokingly say that I’d like for them to learn three language: English, French and Code. As the world evolves, I’m not sure which order is most important anymore. Yes, this issue of Bloomberg Businessweek is something that everybody should read. Most won’t. It’s long, which means: TLDR (Too Long Didn’t Read). This past week, Charlie Rose had on the magazine’s editor, along with the writer to discuss the story and the importance of code in our society… and our future.
It’s 25 minutes… and it’s worth the watch: Charlie Rose – What Is Code? with Josh Tyrangiel and Paul Ford: