Well, that was something, was it not?
It has been – without a question – a very strange year in marketing, advertising and communications. What a long strange trip its been (as the song goes). Recently, I discussed this past year in marketing along with Farrah Bostic (The Difference Engine), Michelle Excell (The Antipodean), Julian Zilberbrand (Viacom), and host Bob Knorpp on the very excellent BeanCast Podcast (which I’ve been fortunate to be a guest on in the past). I don’t know what it is about BeanCast, Bob Knorpp and these other panelists, but there is always “something in the water” when we record these conversations that brings out a lot of stimulating ideas and insights (and some friendly disagreements too!).
Are you ready for this lightning round year-end show? Here is BeanCast #525 – 2018 Year-End Review.
For a bit over two hours (yes, this is a long one, so please pack a lunch), we discussed the following topics:
- Is this the year that a holding company gets acquired (we asked this on the first show of 2018 and now it looks like MDC is about to be acquired by Accenture)?
- The rise of production houses.
- In-housing agency services.
- The rise and fall of blockchain hype.
- Facebook’s challenging year… and what happens now?
- Amazon’s silly bidding was for HQ 2.
- GDPR.
- What does 5G mean for business?
- Instagram is dominating everything photo and social.
- Publishers and the faulty data that led to big video problems.
- Smart speakers and smart audio.
Take a listen and jump into the fray…
*A hearty congrats to Bob on creating this podcast for over a decade and 525 episodes… I know how hard it is to keep a show going… you deserve all of the accolades and cheers!
Mitch Joel Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.