Categories: Articles

Thoughts On Creating A Great Company

If you had to distil everything you knew about business into one book, what would it look like?

If you’re Alan Webber, it becomes an even more interesting task. As someone who was part of the Harvard Business Review and helped to create and shape Fast Company Magazine, Webber did more than grow multiple successful companies, he was also privy to reporting about how some of the most ground-breaking companies of our time did it as well. Beyond hobnobbing with many leaders of industry, Webber was able to peel back the onion to see what really makes some of the best in business built to last. All of that comes together in his recently released business book, Rules of Thumb – 52 Truths for Winning at Business Without Losing Your Self. Webber recently gave a talk at Google, and it’s well-worth watching (side note: I love his conversational and friendly style of presenting):

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.