Thoughts On Creating A Great Company

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If you had to distil everything you knew about business into one book, what would it look like? 

If you’re Alan Webber, it becomes an even more interesting task. As someone who was part of the Harvard Business Review and helped to create and shape Fast Company Magazine, Webber did more than grow multiple successful companies, he was also privy to reporting about how some of the most ground-breaking companies of our time did it as well. Beyond hobnobbing with many leaders of industry, Webber was able to peel back the onion to see what really makes some of the best in business built to last. All of that comes together in his recently released business book, Rules of Thumb – 52 Truths for Winning at Business Without Losing Your Self. Webber recently gave a talk at Google, and it’s well-worth watching (side note: I love his conversational and friendly style of presenting):


  1. Wow! Thanks for posting that Mitch. I want that book. I love the statement that he wants his book to be the beginning of a conversation! What a great way to view a book – as a beginning.
    And I completely agree on your side note – his style is wonderful and very engaging.

  2. Thanks for the very generous write up and the link to the google talk. I really appreciate it! For anyone who reads the book and gets bitten by the bug of creating your own rules of thumb (or even just one great one) you can go to the book’s web site ( and post your own Rule #53–and get into the conversation about how business needs to change and how we can work together to change it.
    Thanks, again–

  3. I wanted to join the conversation with something snappy, something that would dazzle the likes of Alen Webber and Mitch Joel. But all I can say is something as bland as ‘thanks so much for posting this. This is some of the best content I have seen in a while’
    – Gil

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