The Value Of Marketing Engagement And Innovation With Ian Schafer

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Episode #246 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to listen to.

When I first got interested in online marketing, there were only a handful of others you could turn to for serious professional advice. Along with Bryan Eisenberg and Joseph Jaffe, Ian Schafer was another one of the key people who played an integral part in the evolution of Digital Marketing. Currently, Schafer is the CEO and Founder of Deep Focus – an engagement and innovation marketing agency. Prior to founding Deep Focus in 2002, Schafer was VP of the New Media division of Miramax Films. Named a "Media Maven" by Advertising Age and one of Adweek‘s “Young Ones”, Ian has been featured in Wired, The New York Times, The Wall Street Journal and many more publications. We’ve been friends for a while and realized that on the eve of sharing the stage at the upcoming Socialize event by Media Bistro in New York City (March 31st – April 1st, 2011), it is high time that we recorded a conversation about Marketing, and how companies should strive to get more out of it. Enjoy the conversation…

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation – The Twist Image Podcast #246.


  1. Mitch, I really look forward to reading your articles everyday. Is there a possibility that you could post transcriptions on your podcasts? I am hearing impaired and I really wish I could listen / view your podcasts but am never able to.

  2. Interesting conversation you got there. I just love the way these guys talk.

  3. Hi Jey,
    I simply don’t have the bandwidth to get it transcribed and also be able to post it effectively. I tried a service once and the work that came back was poorly done. It’s on the slate as something to think about, so stay tuned and I am sensitive that this is an issue for the hearing impaired.

  4. Thanks Mitch, I appreciate it. I’m not certain what you used before but you may want to consider Speechpad – I’m told it works well but the cost may not be worth it.

  5. I think posting a video for the interview of Mr. Ian Schafer would definitely be perfect! I am also an internet marketer at the same time a blogger. I use tools that could be considered innovative like advancedwebads’s unlimited banner impressions and clicks service.

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