The Truth About Marketing Leadership

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Episode #293 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to listen to.

Mark W. Schaefer over at Grow Blog is about to publish his second book, Return On Influence – The Revolutionary Power of Klout, Social Scoring, and Influence Marketing, which dissects the fascinating world of scoring an individual consumer’s true influence in the online channels. While this is already a very contentious issue, there’s something bigger happening is our online world that bears reflection: what, exactly, is leadership? Is it how many people follow someone on Twitter? Is it the success of a Facebook campaign? What about a successful Blog? In this Podcast, Mark and I debate the merits of true marketing leadership and what brands need to know as they continue to struggle with success metrics and ROI. I should also mention that the audio conversation recorded a little strangely (so apologies for non-perfect audio quality). Enjoy the conversation…

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation – The Twist Image Podcast #293.

One comment

  1. Hi Mitch
    Enjoyed the podcast, but not sure that I agree with your point that you have mentioned a couple of times, that people starting out should become engineers (referencing your conversation with the CFO of Facebook). With globalization and labor arbitrage software development engineering is fast becoming commoditized. We are starting to see already that software development engineers cannot command the types of salaries that they used to receive. Different story for those who combine engineering capability, entrepreneurial determination, and business acumen. But soon I believe that smart people with good ideas will simply outsource the development of their ideas to commodity engineers in the way that Nike outsources the manufacturing of its shoes and apparel. That is, highly paid Western software development engineers will go the way of Western manufacturing employees.

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