The Startup Of You With Ben Casnocha

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Episode #310 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to listen to.

Reid Hoffman co-founded LinkedIn – the very popular online social network for business professionals – in December 2002. With close to 140 million members in over 20 countries, LinkedIn’s IPO in May of last year made Hoffman a billionaire. Currently, he serves as Executive Chairman of LinkedIn and is a partner at Greylock Partners – a very popular venture capital firm. Hoffman’s passion is in understanding how these connected networks that we’re all creating everyday as we connect, friend, like, link and follow one another creates new business opportunities. He also believes that in these highly networked times, we have to start thinking differently about business and the work that we’re doing. Along with Ben Casnocha (an award-winning entrepreneur and author), they recently published the business book, The Start-up of You: Adapt to the Future, Invest in Yourself, and Transform Your Career. Casnocha took some time out of his busy schedule to talk about the new value systems we should all be looking at when we come to work everyday. Enjoy the conversation…

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation – The Twist Image Podcast #310.


  1. Wow, loved this Podcast. Mitch, thanks for bringing on another GREAT guest! Some of my takeaways. Good internet marketing is not an “echo chamber of self love”. The internet makes smart people smarter and dumb people dumber. [Reminds me that people who run terrible Websites and create awful content are likely to suck a social media]. The internet amplifies both the good and the bad. Some huge implications to consider in these statements.

  2. Enjoyed the interview with Ben Casnocha. I found it interesting when Ben talked about the idea that every day we go to work, we are renewing what’s essentially a one-day (ongoing) contract with the company. Ben’s outlook was that this change is a good one, and for some workers, it certainly is.
    However, this “day-to-day” renegotiation is also to the benefit of companies. My sense is that the main impetus for each person being their own “start-up” is due to the fear that they could be let go from their job at any time. Having a well-established personal brand, network of connections, and current skills will hedge against the possibility of being unemployed for a long stretch.
    What I have taken away from “The Start-Up of You” and similar writings is that the question each person needs to ask themselves is, how am I continually improving myself to add more value to my work and thus to my employer/company/clients?

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