Marketing professionals don’t have it easy.
The expectation of what marketing can deliver continues to evolve. And, by evolve, I think we all know what this means: adding in more responsibilities with a lack of time and resources to make it happen. Marketing is not alone. All businesses (and all functions within the brand) are feeling this pressure.
Here’s what marketers have done and need to become:
How does your marketing stack up? How well have you nailed this? How’s your focus?
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