The Montreal Business Book Club Book List

Mitch JoelPosted by

When I first wrote the post, The Montreal Business Book Club – A Primer, I got many emails and comments asking which books we had already read and discussed. You’ll be happy to know that I finally got around to compiling the list today.
Here are the business books we have read and discussed in The Montreal Business Book Club. I have put them in alphabetical order by author. This post will be updated (without being annotated) as new business books are read.
The Montreal Business Book Club Book List:
A Clear Eye For BrandingTom Asacker.
Selling the Invisible: A Field Guide to Modern MarketingHarry Beckwith.
What Clients Love: A Field Guide to Growing Your Business – Harry Beckwith.
The 7 Habits of Highly Effective PeopleStephen R. Covey.
Never Eat Alone: And Other Secrets to Success, One Relationship at a TimeKeith Ferrazzi.
And Now a Few Words From Me: Advertising’s Leading Critic Lays Down the Law, Once and For All – Bob Garfield.
The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About ItMichael E. Gerber.
The Little Red Book of Selling: 12.5 Principles of Sales GreatnessJeffrey Gitomer.
The Patterson Principles of Selling – Jeffrey Gitomer.
Blink: The Power of Thinking Without ThinkingMalcolm Gladwell.
All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust WorldSeth Godin.
The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable – Seth Godin and The Group of 33.
Free Prize Inside!: The Next Big Marketing Idea – Seth Godin.
– Meaningful Marketing – Doug Hall.
The Ten Faces of Innovation: IDEO’s Strategies for Defeating the Devil’s Advocate and Driving Creativity Throughout Your OrganizationThomas Kelley.
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant – W. Chan Kim and Renée Mauborgne.
A Whole New Mind: Moving from the Information Age to the Conceptual AgeDaniel Pink.
Funky Business: Talent Makes Capital DanceJonas Ridderstrale and Kjell Nordstrom.
Karaoke Capitalism: Daring to Be Different in a Copycat World – Jonas Ridderstrale and Kjell A. Nordstrom.
Lovemarks: The Future Beyond BrandsKevin Roberts.
The Wisdom of Crowds – James Surowiecki.
Winning – Jack Welch.