The Lean Analytics Model

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Episode #351 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to listen to.

Every week (on Saturday), the blog hosts a link exchange between Hugh McGuire (PressBooks, Librivox, etc…), Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete Web Monitoring, Managing Bandwidth: Deploying QOS in Enterprise Networks, etc…), and me. It wasn’t a random selection of people. I chose Hugh and Alistair because they come from diverse backgrounds and are people who – no matter what the occasion – keep me on my intellectual toes. In short, these two are too smart for their own good, and hanging out with them makes me want to learn more and do more and be smarter. Alistair has had a fascinating career. Most recently, he co-authored a book called, Lean Analytics – Use Data To Build A Better Startup Faster, with Ben Yoskovitz. In this episode, we debunk the whole "lean" model and discuss what data is useful and what data is clouding our judgment. I hope you learn as much as I did from this chat. Enjoy the conversation…

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation – The Twist Image Podcast #351.


  1. Stunning podcast Mitch and Alistair – so many nuggets of jaw-dropping information.
    I’m a fiction author and so big data is very much of the moment with Amazon acquiring Goodreads, presumably for the millions of reviews and reading preferences that are stored within its databases. I also publish on Kobo, who you guys probably know of being in Canada – and they have amazing data on their customers. (I would recommend Michael Tamblyn for your show Mitch – he is a data / book marketing guy). So big data permeates everywhere now – and I know I would definitely pay for more information as an author so I could more effectively market.
    Please have Alistair back on the show sometime Mitch – as a long-time listener, this was one of the best interviews.
    Thanks to you both – Joanna

  2. As a Lean Six Sigma Green Belt, I very much appreciated the inquiry into things “not manufacturing”. The measurement of outcomes for marketing is far from mature, but I think you both have set the tone for the journey.

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