The Art Of The Pitch

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Episode #296 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to listen to.

I picked up the business book, The Art of the Pitch – Persuasion and Presentation Skills That Win Business, by Peter Coughter and could not put it down. My agency, Twist Image, was in the midst of a massive new business pitch and the book happened to fall into my lap at the perfect time. I devoured and loved the book. I learned a ton about the new business pitch process, and Coughter does a fantastic job of reframing what, exactly, needs to happen when a company pitches. The good news is that we won the business. The better news is that Coughter agreed to have a chat with me about his book and how to win new business. For over twenty years, Coughter was President of Siddall, Matus & Coughter Inc., one of the most respected advertising and communications agencies in the Southeast. His agency won industry awards and recognition from places like the American Marketing Association, One Show, Clios, Communications Arts, and many others. Today, he is a professor at Virginia Commonwealth University’s Brandcenter, and to support his teaching habit, he spends a lot of time on the road working with organizations – from all walks of life – helping them to learn how to sell their ideas better. Enjoy the conversation…

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation – The Twist Image Podcast #296.


  1. I have been a regular podcast listerner for a few years now. This was a great one, thanks Peter and Mitch for sharing your thoughts/insights with us. Bought Peter’s book and have gone through it a number of times – so many things to learn about the sales presentation (the pitch). Mitch so much of your content transends the advertising world. Anyone in sales or marketing can learn a ton.

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