"Technology" is always a funny word for Marketers. While some are starting to embrace it, the majority of Marketing Professionals are scared of technology.
Following technology and tech trends has always been a key area of interest for me, personally. From the early days of personal computing to the first modems and connectivity, I’ve had a love affaire (no, geek affaire?) with technology, gadgets and the evolution of connectivity. When new platforms come out (like Google +), I feel more informed when I spend time understanding what the technology analysts think about it (along with the marketing and communications professionals).
Don’t believe the hype.
The challenge comes in how you filter the information (because there is so much of it) and how to stay away from the hyperbole versus those who are looking at the data and opportunity. I knew the name, Roger McNamee, tangentially through some random news items, but his recent presentation, 10 Hypotheses for Technology Investing, at The Paley Center for Media hit on so many thoughts I have been grappling with about technology and media (hat-tip to Bob Lefsetz for pointing this presentation out to me).
Spend the next hour with this presentation (it will give you fresh insights and perspectives).
I know how valuable your time is, so trust me when I say that this 50 minute presentation will be worth your time…
This article about this talk was going around on Google+ the other day. Very insightful. I don’t agree with everything he says, but the major trends re pretty clear (and I agree with those sentiments).
I watched this yesterday as well. Think I need to watch it again and buy HTML5 for dummies 🙂
Great link and a very insightful talk! Thanks as always Mitch.
Just an interesting observation, stating that “The iPad is the most important device since the IBM PC.” and yet I can’t view the video here or on the link on the iPad , guess I will have to wait till I get back to a PC … As Seth Godin would say, it’s broken 🙂
That’s weird, I watched it on my iPhone, no problem.
Maybe being on 3G in Australia, but I can’t even see the link…bring on more HTML 5 … And a focus on digital working across all devices easily. I know that’s a passion of yours, Mitch and it is something I need to think about as I move Snowy Hydro into the new media environment.
That was absolutely worth the time to watch. I’ve been watching developments with HTML5 and thinking about how it’s going to impact the market and this video certainly pointed out some interesting arguments for just that.
Great insights and stats. Thanks for sharing Mitch!
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