The changing face of marketing agencies and the brand’s evolution.
Alternative holding companies are claiming that they hold the secret to success in the new marketing landscape. The traditional holding companies are being disrupted by internal teams, the consulting giants, a radically different advertising landscape. Recently, I discussed these topics and more along with Farrah Bostic (The Difference Engine), Mike Monello (Campfire) and host Bob Knorpp on the very excellent BeanCast Podcast (which I’ve been fortunate to be a guest on in the past). I don’t know what it is about BeanCast, Bob Knorpp and these other panelists, but there is always “something in the water” when we record these conversations that brings out a lot of stimulating ideas and insights (and some friendly disagreements too!).
Are you ready for this deep dive into the world of marketing? Here is BeanCast #542 – Just Another Holding Company.
For about an hour, we discussed the following topics:
- Mental Health in Advertising (shout-out to my friends at NABS)
- Alternative Agency Networks.
- Consumers on Brand Inspiration.
- Impact of ITP 2.0.
Take a listen and jump into the fray…