Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?
My friends: Alistair Croll (Solve for Interesting, Tilt the Windmill, Interesting Bits, HBS, chair of Strata, Startupfest, FWD50, and Scaletechconf; author of Lean Analytics and some other books), Hugh McGuire (Rebus Foundation, PressBooks, LibriVox) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person “must see.”
Check out these six links that we’re recommending to one another:
- How a Hard-Luck Horse and His Jamaican Trucker Owner Became Million-Dollar Champs – Narratively. “Amazing story.” (Hugh for Alistair).
- In 1985 Rick Charles Went For The High Dive Record – YouTube. “Do you ever wake up in the morning, dreading your work day? Doesn’t happen to me often, but once in a while. A good cure might be to watch this and say, ‘Well, at least I don’t have to climb up a 172 foot tower and jump off it.’ Also, before you watch this, just try to imagine how high 172 feet is, and then wait for the zoom out.” (Hugh for Mitch).
- Vehicle Ambush: Counterattacks, ca. 1976 – National Archives and Records Administration. “They don’t make training videos like they used to. Or maybe they do, but we just can’t see them. Here’s everything you need to know about thwarting a vehicular kidnapping. And that bassline in the soundtrack! It’s like CHiPS called, and they want you to survive an uprising.” (Alistair for Hugh).
- Inside the Giant Mech Suit Made for Racing – Seeker – YouTube. “I loved BattleTech as a kid. I even made the pilgrimage to Chicago to visit one of the Mechwarrior simulators in a mall there, complete with multiple screens and joysticks (which was remarkable at the time). I’ve lived long enough to see it a reality; I don’t have Space Billionaire aspirations, but one day I’d like to pilot a mech in competition. Looks like I might get my chance after all.” (Alistair for Mitch).
- Mark In The Metaverse – The Verge. “I’ve been spending a lot of time in my comic book collection. Both sorting through it and adding to it. How that industry has embraced everything from mobile apps to live auctions is inspiring. Social media is a big part of how these small businesses have built larger followings that go well beyond their small physical spaces in your local market. I was thinking about the impact that Facebook, Snapchat, Instagram, and newer apps (like WhatNot) have done to extend everything from business hours to customer base. This article is already getting a lot of buzz, but if you don’t believe that we’re still in the infancy of computer technology – and what’s next – you need to read this. It’s long, but it’s validating that everything is becoming virtual… and that virtual will be everywhere (and, yes, that includes inside of our bodies as well). Welcome to the metaverse…” (Mitch for Alistair).
- How Moleskine Notebooks Became a Cult Brand – BetterMarketing. “It’s no surprise that Moleskine (the notebook company) is one of my favorite brands. They do a lot, but they don’t have to do that much, because the product is the marketing (a core tenet of great marketing). You can get all kinds of great notebooks (cheap ones too), but there’s something immediately recognizable and comfortable about a Moleskine. This article dives into how they became a cult brand. More importantly, are the lessons within this (that are repeatable) for almost all brands. If given the choice, why not create a cult brand? It seems like the obvious and best way to create value across the business, and make something truly sustainable. Easier said than done…” (Mitch for Hugh).
Are you interested in what’s next? How to decode the future? I publish between 2-3 times per week and then the Six Pixels of Separation Podcast comes out every Sunday. Feel free to subscribe (and tell your friends):