Articles

Renée Warren On Building Authority And Content Creation – This Week’s Six Pixels of Separation Podcast

Episode #939 of Six Pixels of Separation – The ThinkersOne Podcast is now live and ready for you to listen to

Renée Warren is an award-winning entrepreneur, inspirational speaker, author, and founder of We Wild Women, which helps entrepreneurs get the media coverage of their dreams. She’s also the host of the celebrated podcast, Into The Wild, a show that features curated interviews with women entrepreneurs designed to inspire and give actionable advice to women launching or growing their dream business. In 2012, Renée founded her content marketing and PR agency, taking it from the ground up to a 7-figure, globally-recognized company with clients from South Africa to San Diego. Today, she is sought after for her ability to create world-class PR strategies, marketing operations systems, content strategies, and classy media training. She is the co-author of Get Covered! – How To Craft, Pitch And Tell Your Startup’s Story To Get More Customers, and is always challenging conventional ways to garner media and customer attention. When she’s not crafting the ultimate PR pitch or podcasting, Renée spends time with her family, working out, enjoying really great business books, or refining her drumming skills. In our conversation, Renée dives into the challenges and opportunities for women in entrepreneurship, the evolving landscape of public relations, and the impact of AI on the industry. She emphasizes the need for more women in positions of power and highlights the importance of leveraging AI tools to streamline PR efforts. Renée discusses the changing dynamics of content creation and the potential implications of AI on various industries. We explore the importance of building authority and rising above the noise in today’s crowded digital landscape by being unique and controversial while providing value and staying true to one’s values. Renée and I touch on the impact of cancel culture and the need to navigate the fine line between expressing opinions and avoiding potential backlash. We also discuss the role of social media platforms like TikTok, LinkedIn, and Instagram in building authority and reaching target audiences. Renée emphasizes the power of personal branding and the shift towards individuals rather than organizations as trusted sources of information and influence. Whether you’re a startup looking to stand out or an entrepreneur aiming to build your brand, Renee offers essential strategies to attract media attention and grow your customer base. Enjoy the conversation…

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via Apple Podcast or whatever platform you may choose): #939 of Six Pixels of Separation – The ThinkersOne Podcast.

Before you go… ThinkersOne is a new way for organizations to buy bite-sized and personalized thought leadership video content (live and recorded) from the best Thinkers in the world. If you’re looking to add excitement and big smarts to your meetings, corporate events, company off-sites, “lunch & learns” and beyond, check it out.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.