Be careful what you wish for. Never has a sentiment been so true like it is for brands these day.
Continue readingTag: authenticity
4 Ways To Lead With Authenticity In Uncertain Times
There is something that all great leaders do. There is something that all great leaders do that we can all
Continue readingA Simple (But Hard) Truth That Will Change Your Marketing Forever
It’s about something more than authenticity. It is, somewhat, amazing that we live in a day and age when people
Continue readingThe Integrity Of The System Is Up You
Write it only if you mean it. On Twitter, Sally Hogshead (one of my most favorite people!) asked, "How well
Continue readingOne More Important Thing About Presenting…
Being memorable is one thing. Being authentic is another. The other day, someone directed me to a public speaking coach
Continue readingAll Apologies
What else should I be? All apologies. Sony is going to have a very long haul over the next long
Continue readingAn Open (And Closed) Case For Business In A Digital World
Can a business culture be both open and closed? WikiLeaks scared everybody last week. How is it possible that one
Continue readingUnlike Advertising, Social Media Can't Save A Bad Brand, Product Or Service
Jumping into Social Media is one of the smartest things a brand should do. It could also be one of
Continue readingRemoving The Most Painful Question Potential Clients Always Ask
"I’d like you to come into our offices and help us understand why we still need a website." You can
Continue readingQuality
You can game the system as much as you want. You can push, prod, provoke and even create a ton
Continue readingAt What Price Authenticity?
It seems simple enough. If you want to get beyond making connections in Social Media and Web 2.0 channels, you
Continue readingCommon Sense Is Not So Common… Especially When It Comes To Advertising
According to Wikiquote, the saying, "common sense is not so common" is attributed to the French Writer and Philosopher, François-Marie
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