Program Or Be Programmed

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Interested in some black belt new media thinking?

I’ve been a fan of Douglas Rushkoff for some time now. His bio/resume is super-impressive. Here’s a snippet of it from his Blog:

"Winner of the first Neil Postman award for Career Achievement in Public Intellectual Activity, Douglas Rushkoff is an author, teacher, and documentarian who focuses on the ways people, cultures, and institutions create, share, and influence each other’s values. He teaches media studies at NYU and the New School University, serves as technology columnist for The Daily Beast, and lectures around the world. His new book, Program or Be Programmed: Ten Commands for a Digital Age, a follow-up to his Frontline documentary, Digital Nation, is just out from OR Books. His last book, an analysis of the corporate spectacle called, Life Inc., was also made into a short, award-winning film. His ten best-selling books on new media and popular culture have been translated to over thirty languages. They include Cyberia, Media Virus, Playing the Future, Nothing Sacred: The Truth about Judaism, Get Back in the Box: Innovation from the Inside Out and Coercion, winner of the Media Ecology Association’s Marshall Mcluhan Award for best media book. Rushkoff also wrote the acclaimed novels Ecstasy Club and Exit Strategy and graphic novel, Club Zero-G. He wrote a series of graphic novels for Vertigo called Testament, and is currently working on another book for Vertigo. He has written and hosted three award-winning Frontline documentaries – The Merchants of Cool looked at the influence of corporations on youth culture, The Persuaders, about the cluttered landscape of marketing, and new efforts to overcome consumer resistance, and most recently, Digital Nation, about life on the virtual frontier."

Follow everything Douglas Rushkoff has to say.

I recently came across this lecture that Rushkoff gave surrounding his latest book, Program or Be Programmed, from the Computers & Society Speaker Series at the Courant Institute NYU (from November 2010). It’s amazing… and an hour of your time well-spent:


  1. Thanks to Mitch Joels’ blog for suggesting we watch this presentation. Liked when you shared the Basis of Media that every media is based toward something. Lots to think about and look forward to getting the book.

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