Articles

On Being Socially (And Media) Responsible

There are going to be big questions asked of social media in the coming days and months.

Social media is at the crossroads.
Political insurrections along with what happened before and after festered on social media.
It’s hard to even know where to point our disappointment and anger.
Whatever side you are on, there were no winners in this past week’s upheaval.

Still, we must decide the kind of technology that we want.

We must decide the kind of media that we want.
We must decide the kind of connections that we want.
We must decide the kind of freedoms that we want.
We must decide the kind of protections that we want.

We must make some big decisions about our future… and the future of media…

This, and other current topics (driven by the questions above) were discussed along with one of my personal business heroes, Rishad Tobaccowala (Author/Advisor and former executive at Publicis), Julian Zilberbrand (EVP Advanced Media, ViacomCBS) and host Bob Knorpp (always a good human) on the very excellent BeanCast Podcast (which I’ve been fortunate to be a guest on in the past). I don’t know what it is about BeanCast, Bob Knorpp and these other panelists, but there is always “something in the water” when we record these conversations that brings out a lot of stimulating ideas and insights (and some friendly disagreements too!).

Are you ready for this deep dive into the world of media and marketing? Here is: BeanCast #619 – Being Socially Responsible.

For about an hour, we discussed and debated the following topics:

Take a listen and jump into the fray…

https://api.soundcloud.com/tracks/964212226

Mitch Joel · The BeanCast #619 – Being Socially Responsible

Are you interested in what’s next? How to decode the future? I publish between 2-3 times per week and then the Six Pixels of Separation Podcast comes out every Sunday. Feel free to subscribe (and tell your friends 😉

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.