Mistakes… We Have Made A Few – Featuring Avinash Kaushik

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Episode #210 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to listen to.

Avinash Kaushik (Analytics Evangelist at Google and the author of the best-selling business books, Web Analytics – An Hour A Day and Web Analytics 2.0) reached out to me about an idea for an episode of the Six Pixels of Separation podcast. Kaushik wanted to have a candid conversation not about what we’ve done right in business and in Social Media, but what we got wrong and what we learned from it. It’s powerful to reflect on your mistakes and the outcomes, and it was also a fascinating conversation about Marketing, leadership, management, maturity, Social Media and every other nook and cranny we’ve both played in (and got ours knees scraped along the way). Feel free to add your mistakes below. Enjoy the conversation…

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation – The Twist Image Podcast #210.


  1. What a great podcast! I now need to re-listen with a notepad, so many great points that are relevant to any and every listener.
    Although I am quite curious about the new add-in, the glurping of the water cooler, hah. I swear I found myself listening for cues to when it would make it’s noise. I honestly do not know if it was an intentional cue or not and it made my mind race with ideas for placing cues like that into my businesses.
    Thank you for the personal introduction to Avinash Kaushik, what a fun and creative mind with important stories to share.

  2. Love the gurgling. This one is very touching and … very real. My boyfriend tells me the same that Avinash’s wife tells him. I’ve been trying to resolve the Curse of Knowledge for many months now and it doesn’t seem to be getting anywhere. Wayyyy easier said than done.
    I bet you would have no regrets if you stayed in the music industry. I think great people just do great things no matter where they go. And maybe its the generation I grew up in (I think I’m Gen Y) but I don’t expect (nor do my peers) an answer to comments/questions/complaints/suggestions. I think we’ve been accustomed to dealing with an automated operator who just won’t let you through. So to get a reply is like OMG, wow, what just happened?! I do see what you mean when the comments get way too long. I hope your commentators aren’t as hostile as Avinash’s incredible encounter!
    I feel like it’s common sense that if you are reading something you disagree with or don’t enjoy, you should stop. Same with commenting to get a thank you and if you’re not getting one, leave it be and search somewhere else for gratitude. It’s pretty simple really. Well maybe this goes back to “not everyone thinks like you,” therefore that might not be ‘common’ sense. lol

  3. Being followers of both Mitch and Avinash for over a year now, it was great to see two giants exposing some of their biggest mistakes. How insightful!
    Two thoughts:
    1) It was April 7th, 2009. I had been taking some online Internet marketing courses and started reading blogs/listening to podcasts at the time. The passion for the topic was just awakening within me. I was super frustrated about some issues at my employer at the time.
    Not quite yet knowing what to do, I shot out an email to Avinash asking his advice on how to address a situation. Within 15 minutes I had a response. The “mighty” Avinash had secured himself another avid fan.
    It was great to hear Avinash describe in the podcast almost this exact same experience between himself and Seth Godin when he was just a ninja-in-training. And note, I use “mighty” to describe Avinash now just as he had described Godin back then. Kind of a “Cats in the Cradle” moment.
    2) I love getting comment responses from Avinash (don’t know how he does it) and have mentally noted in the past how Mitch’s lack of comments make me a sad ninja. However, I’m still not sure how much of a difference it makes because I find myself coming back to both of you for more insights.
    Thanks for talking so candidly about some of your stumbling blocks along the way.

  4. Thanks for the insight Josh and your comment has not fallen on deaf ears. Just this past week I have begun to “play” in the comments. It’s a little bit of an exercise for me to see both how it feels and if it affects my thoughts/writing.
    …And thanks for listening to the show.

  5. I tend to follow what I love – knowing that if I love it, I will do everything I can to be great at it, which will get attention and get people to want to support me in my initiatives 🙂

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