Marketing Magazine, IAB's Interactive To The Max and Search Marketing Article

Mitch JoelPosted by

In case you did not get the latest issue of Marketing Magazine – included with each copy is Essential Interactive – A Marketer’s Guide To Online Advertising which was also given out at the IAB Canada (Interactive Advertising Bureau), Interactive To The Max: The 2004 Canadian Tour. You can read my posts about that event here:
Maxed Out At IAB To The Max – Part 1/1
Maxed Out At IAB To The Max – Part 2/2
More To The Max
Included in Essential Interactive is an article I penned called, On The Search, in the Search Engine Marketing section (pages 22-23). Feel free to lob email tomatoes at me here.
If you can’t get a copy of Marketing Magazine or Essential Interactive – A Marketer’s Guide To Online Advertising, I have scanned and PDF my Search Marketing article, just let me know and I’ll shoot them over.
The Essential Interactive – A Marketer’s Guide To Online Advertising is “a Working Knowledge publication, produced by Marketing Custom in collaboration with the Interactive Advertising Bureau of Canada. A companion guide to Interactive To The Max: The 2004 Canadian Tour.”